TRACKS Levels Up with New Cohort Analysis and CPI Insights
At Second Stage, we are dedicated to helping game publishers and studios unlock the full potential of their marketing campaigns with clear, actionable data. That’s why we’re excited to introduce powerful new features to TRACKS, our custom-built marketing analytics and…
Second Stage Supports the Launch of “Crown Gambit” with TRACKS Attribution
We’re excited to celebrate the launch of Crown Gambit, a new narrative tactical game from Playdigious and Not A Shark, now available on Steam! At Second Stage, we’re proud to have powered the game’s launch marketing through TRACKS, our custom…
How TRACKS Leads Up To 30% Better ROI in Gaming
In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a AAA studio, the pressure to prove ROI and optimize spend is relentless. Yet most…
The Best Landing Page for Game Marketing: Website or Storefront?
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website or directly to the Steam store page? Some teams believe that skipping the website…
How to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. What actually…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
Incrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But those numbers only tell part of the story. The question every publisher should be asking is:…
Game Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…
How to Predict Steam Wishlists Before You Launch Your Game ?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
The Hidden Science Behind Cross-Platform Attribution in Game Marketing
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture of their audience and maximise…
