The Best Landing Page for Game Marketing: Website or Storefront?
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website or directly to the Steam store page? Some teams believe that skipping the website…
How to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. What actually…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
Incrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But those numbers only tell part of the story. The question every publisher should be asking is:…
Game Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…
How to Predict Steam Wishlists Before You Launch Your Game ?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
The Hidden Science Behind Cross-Platform Attribution in Game Marketing
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture of their audience and maximise…
The Ultimate Game-Changer: Why Advanced Attribution Matters
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant challenge: tracking player behavior and…
The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
The Ultimate Guide to Marketing Attribution for Gaming Studios
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to understand the true impact of their marketing campaigns. With an ever-growing list of advertising channels, platforms, and user behaviours,…
