How Proper Attribution Helps Gaming Studios Avoid Wasted Ad Spend

In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with attribution—understanding which…

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Second Stage Unveils Innovative Marketing Analytics Platform TRACKS at Gamescom 2024

Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product: Second Stage TRACKS. This groundbreaking platform will premiere at Gamescom 2024, and appointments are now open.  TRACKS is a marketing intelligence platform…

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Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times

With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a recent survey by the…

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