In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
As game marketing evolves, studios and publishers face an increasingly fragmented digital landscape. Traditional advertising methods often struggle to effectively reach high-intent gamers, resulting in wasted impressions and underperforming campaigns. For those looking to scale their reach while maintaining precision,…
Reaching the right audience is one of the biggest challenges in game marketing today. As competition intensifies and acquisition costs rise, relying solely on social media and walled gardens is no longer sufficient. For publishers and studios seeking scalable, efficient,…