Why Advanced Attribution is a Game-Changer for Modern Game Marketing
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimizing ad spend and maximizing player acquisition. However, game studios—particularly AAA and live service game developers—face a significant challenge: tracking player behavior and…
The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
The Ultimate Guide to Marketing Attribution for Gaming Studios
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to understand the true impact of their marketing campaigns. With an ever-growing list of advertising channels, platforms, and user behaviours,…
Why Brand Health Matters in PC and Console Gaming
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicator of success…
How Proper Attribution Helps Gaming Studios Avoid Wasted Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with attribution—understanding which…
Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a recent survey by the…
