For PC and console publishers, the pre-launch phase is no longer a soft warm-up. It is a measurable, high-impact stage that determines how efficiently a title can scale toward launch. Wishlist velocity, source-level discovery, demo engagement and cr ...
At Second Stage, we continue to evolve TRACKS to meet the real needs of game publishers, studios, and agencies. While TRACKS has always been a powerful solution for tracking paid media performance with granular insights by strategy, channel, store, ...
In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a AAA studio, the pressure to prove ROI and optimize spend is relentless. Yet most studios s ...
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website or directly to the Steam store page? Some teams believe that skipping the website minim ...
As game marketing evolves, studios and publishers face an increasingly fragmented digital landscape. Traditional advertising methods often struggle to effectively reach high-intent gamers, resulting in wasted impressions and underperforming campaign ...
Reaching the right audience is one of the biggest challenges in game marketing today. As competition intensifies and acquisition costs rise, relying solely on social media and walled gardens is no longer sufficient. For publishers and studios seekin ...
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the fou ...
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture ...
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant ...
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tool ...
