For PC and console publishers, the pre-launch phase is no longer a soft warm-up. It is a measurable, high-impact stage that determines how efficiently a title can scale toward launch. Wishlist velocity, source-level discovery, demo engagement and cr ...
For game publishers and marketers, few signals are as valuable before launch as wishlists. They represent intent, anticipation, and potential future revenue. While installs and purchases can only be tracked once a game is live, wishlists give an ear ...
As game marketing evolves, studios and publishers face an increasingly fragmented digital landscape. Traditional advertising methods often struggle to effectively reach high-intent gamers, resulting in wasted impressions and underperforming campaign ...
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a "point of truth," marketers face the challenge of understanding campaign performance and making d ...
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tool ...
