Boost Steam Wishlists & Game Sales with Gateway’s Targeted Advertising
As game marketing evolves, studios and publishers face an increasingly fragmented digital landscape. Traditional advertising methods often struggle to effectively reach high-intent gamers, resulting in wasted impressions and underperforming campaigns. For those looking to scale their reach while maintaining precision,…
The Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…
The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
