At Second Stage, we are dedicated to helping game publishers and studios unlock the full potential of their marketing campaigns with clear, actionable data. That’s why we’re excited to introduce powerful new features to TRACKS, our custom-built marketing analytics and attribution solution for PC and console games. With the addition of Cohort Analysis and CPI Progression Over Time, TRACKS now delivers even greater visibility into how marketing efforts translate into real player growth and business impact.
One of the key challenges in game marketing—especially for premium PC and console titles—is understanding the true timeline between marketing spend and user acquisition. Traditional reporting often focuses only on same-day performance, which overlooks how installs can occur days or even weeks after the initial ad exposure. With the new Cohort Analysis feature in TRACKS, marketers can now clearly connect the dots between campaign dates and install behavior over time. For example, if a publisher invests in paid media today, TRACKS allows them to see not just immediate installs, but also how many installs that campaign generated three, seven, or even thirty days later. This ability to map delayed conversion patterns is essential for accurately measuring campaign effectiveness and understanding the long-tail value of each marketing effort.
Complementing cohort analysis, TRACKS now also features CPI Progression Over Time—a visualization of how Cost Per Install (CPI) evolves across different time intervals. Rather than relying solely on Day 0 CPI, which can often appear inflated in the early stages of a campaign, marketers can now see how CPI naturally improves as more users convert over time. TRACKS automatically tracks and reports CPI at Day 1, Day 3, Day 7, Day 14, and Day 30, providing a comprehensive view of campaign efficiency across the full attribution window. This is especially valuable for PC and console game publishers where user journeys are typically longer and more complex compared to mobile.
Together, these new features position TRACKS as one of the most advanced attribution and analytics solutions tailored specifically for the unique needs of the PC and console gaming industry. By offering both real-time and long-term insights, TRACKS empowers marketers to make smarter investment decisions, optimize campaigns mid-flight, and confidently report on true return on ad spend (ROAS). It bridges the gap between media execution and business outcomes—whether the goal is driving wishlists, installs, or full purchases on platforms like Steam, PlayStation, Xbox or Switch.
In a market where accurate attribution and transparent measurement are more critical than ever, TRACKS provides publishers with the tools they need to not just react—but to predict, optimize, and grow sustainably. We’re proud to bring these new capabilities to our partners and look forward to continuing to innovate in the way PC and console games are marketed.
If you would like to learn how TRACKS can increase your visibility throughout your game’s lifecycle, don’t hesitate to get in touch.
