We’re proud to deepen our partnership with Offworld Industries by bringing Gateway, our premium managed DSP, to the forefront of the campaign for their flagship tactical shooter, Squad
As part of this partnership, Second Stage is launching a targeted user acquisition campaign focused on driving high-quality traffic to Squad’s Steam page using Gateway’s Micro Target Audience (MTA) technology.
Why Gateway Is the Right Fit:
- Micro Target Audience (MTA) Targeting: Gateway enables us to pinpoint niche player segments—such as tactical shooter fans, military sim communities, and squad-based FPS players—across the open web and social platforms.
- Custom Creative & Media Strategy: We’re building a tailored media plan that meets Squad’s audience where they naturally engage, from gaming content hubs to enthusiast forums and beyond.
- Steam-Focused Objectives: The campaign is specifically structured to maximize qualified traffic to the Squad Steam page and drive measurable lower-funnel actions like wishlists, store engagement, and conversions.
- Cross-Platform Visibility: Gateway provides premium inventory access across desktop, mobile, and in-app environments to reach potential players outside of traditional walled gardens.
