Tracking the True Value of Community, Influencer, and Organic Efforts
At Second Stage, we continue to evolve TRACKS to meet the real needs of game publishers, studios, and agencies. While TRACKS has always been a powerful solution for tracking paid media performance with granular insights by strategy, channel, store, and…
Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and ROAS are key performance indicators,…
TRACKS Levels Up with New Cohort Analysis and CPI Insights
At Second Stage, we are dedicated to helping game publishers and studios unlock the full potential of their marketing campaigns with clear, actionable data. That’s why we’re excited to introduce powerful new features to TRACKS, our custom-built marketing analytics and…
Why Are Always on Marketing Campaigns a Better Option
In the world of game marketing, many studios and publishers still treat paid media like a light switch; turning campaigns on and off in short bursts around key milestones like announcement trailers, pre-orders, or launch day. While this approach may…
How TRACKS Leads Up To 30% Better ROI in Gaming
In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a AAA studio, the pressure to prove ROI and optimize spend is relentless. Yet most…
Second Stage Secures €560,000 Creative Europe MEDIA Funding to Advance Marketing Intelligence for Games Industry with TRACKS, Bringing Total Investment to Nearly €1M
Berlin, 12th June 2025 – Berlin-based marketing and ad tech company Second Stage GmbH announced today that it secured €560,000 in funding for its marketing intelligence platform, TRACKS, through the European Union’s Creative Europe MEDIA program. In addition to this…
Why Hybrid Cloud Is the Smartest Way to Run Game Attribution in a Privacy-First World
As data privacy regulations tighten and expectations for transparency grow, game studios are under increasing pressure to ensure full compliance with frameworks like GDPR and CCPA—without compromising their ability to measure marketing performance. That’s where TRACKS comes in. At the…
The Best Landing Page for Game Marketing: Website or Storefront?
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website or directly to the Steam store page? Some teams believe that skipping the website…
How to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. What actually…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
