Second Stage Secures €560,000 Creative Europe MEDIA Funding to Advance Marketing Intelligence for Games Industry with TRACKS, Bringing Total Investment to Nearly €1M
Berlin, 12th June 2025 – Berlin-based marketing and ad tech company Second Stage GmbH announced today that it secured €560,000 in funding for its marketing intelligence platform, TRACKS, through the European Union’s Creative Europe MEDIA program. In addition to this…
Why Hybrid Cloud Is the Smartest Way to Run Game Attribution in a Privacy-First World
As data privacy regulations tighten and expectations for transparency grow, game studios are under increasing pressure to ensure full compliance with frameworks like GDPR and CCPA—without compromising their ability to measure marketing performance. That’s where TRACKS comes in. At the…
The Best Landing Page for Game Marketing: Website or Storefront?
One of the most critical yet often overlooked decisions when launching paid campaigns is where your traffic should land first. Should users go to your website or directly to the Steam store page? Some teams believe that skipping the website…
How to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. What actually…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
Incrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But those numbers only tell part of the story. The question every publisher should be asking is:…
Game Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…
How to Predict Steam Wishlists Before You Launch Your Game ?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
The Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…
The Hidden Power of Awareness in Video Game Marketing
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the foundation for success…
