Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and ROAS are key performance indicators,…
Second Stage Activates Gateway for Squad with Micro Target Audience Targeting
We’re proud to deepen our partnership with Offworld Industries by bringing Gateway, our premium managed DSP, to the forefront of the campaign for their flagship tactical shooter, Squad As part of this partnership, Second Stage is launching a targeted user…
Second Stage Supports the Launch of “Crown Gambit” with TRACKS Attribution
We’re excited to celebrate the launch of Crown Gambit, a new narrative tactical game from Playdigious and Not A Shark, now available on Steam! At Second Stage, we’re proud to have powered the game’s launch marketing through TRACKS, our custom…
Why Are Always on Marketing Campaigns a Better Option
In the world of game marketing, many studios and publishers still treat paid media like a light switch; turning campaigns on and off in short bursts around key milestones like announcement trailers, pre-orders, or launch day. While this approach may…
Why Hybrid Cloud Is the Smartest Way to Run Game Attribution in a Privacy-First World
As data privacy regulations tighten and expectations for transparency grow, game studios are under increasing pressure to ensure full compliance with frameworks like GDPR and CCPA—without compromising their ability to measure marketing performance. That’s where TRACKS comes in. At the…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
Second Stage Supported Console Launch of Starship Troopers: Extermination
We’re thrilled to have teamed up with Offworld Industries and Knights Peak to support the console launch of Starship Troopers: Extermination, an explosive 16-player co-op first-person shooter (FPS) inspired by the cult sci-fi universe. As part of this collaboration, we…
Crafting an Effective Media Strategy for Games: The Journey from Awareness to Conversion
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for success. Combining data-driven insights with a strategic approach to media planning significantly enhances the effectiveness of your media campaigns. This involves tailoring…
Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a recent survey by the…
