Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and ROAS are key performance indicators,…
TRACKS Levels Up with New Cohort Analysis and CPI Insights
At Second Stage, we are dedicated to helping game publishers and studios unlock the full potential of their marketing campaigns with clear, actionable data. That’s why we’re excited to introduce powerful new features to TRACKS, our custom-built marketing analytics and…
Why Are Always on Marketing Campaigns a Better Option
In the world of game marketing, many studios and publishers still treat paid media like a light switch; turning campaigns on and off in short bursts around key milestones like announcement trailers, pre-orders, or launch day. While this approach may…
How TRACKS Leads Up To 30% Better ROI in Gaming
In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a AAA studio, the pressure to prove ROI and optimize spend is relentless. Yet most…
Second Stage Secures €560,000 Creative Europe MEDIA Funding to Advance Marketing Intelligence for Games Industry with TRACKS, Bringing Total Investment to Nearly €1M
Berlin, 12th June 2025 – Berlin-based marketing and ad tech company Second Stage GmbH announced today that it secured €560,000 in funding for its marketing intelligence platform, TRACKS, through the European Union’s Creative Europe MEDIA program. In addition to this…
How to Track Content Creator ROI with TRACKS
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. What actually…
Game Attribution Explained: How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actually come from is far…
Incrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But those numbers only tell part of the story. The question every publisher should be asking is:…
Game Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…
How to Predict Steam Wishlists Before You Launch Your Game ?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
