Second Stage Unveils Innovative Marketing Analytics Platform TRACKS at Gamescom 2024

Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product: Second Stage TRACKS. This groundbreaking platform will premiere at Gamescom 2024, and appointments are now open. 

TRACKS is a marketing intelligence platform for PC and console games that offers media analytics and full-funnel attribution tracking, delivering holistic views of ROAS, media performance, creative performance, brand health and more in a single environment. With its data tracking and analysis capabilities, game publishers, developers and advertisers can use TRACKS to seamlessly integrate gaming intelligence into their marketing campaigns to drive superior results and maximize impact. 

TRACKS delivers a complete understanding of the marketing funnel by monitoring ad performance across all channels and markets and attributing ad impressions to actual sales. It enables precise targeting of high-impact audiences and strategically optimized ad placements to improve media spend planning, ensuring the best return on ad spend. With 65+ platform integrations for media, analytics, social, and influencer data, TRACKS features modules for install tracking, media and creative performance, brand health, and more. Customizable configurations support games throughout their lifecycle, with updates up to four times a day for latest insights.

Baris Putun, Co-Founder of Second Stage and leading the TRACKS platform development within the agency: „Second Stage TRACKS represents a major leap forward in how gaming companies can understand and optimize their marketing efforts. By providing unparalleled campaign insights and accurate attribution, TRACKS ensures that every marketing dollar is spent effectively, driving superior results across the board.“

Second Stage TRACKS will be presented at Gamescom 2024. Interested parties are invited to book an appointment now to experience first-hand how TRACKS can enhance media campaigns and drive superior results.

In addition to TRACKS, the previously announced GATEWAY games advertising platform is now available to select clients as a managed service platform and will be available as a SaaS platform in the coming months.  Both platforms are complemented by agency services such as data-driven go-to-market planning,  campaign management and consulting.