GATEWAY

Promote your games to their intended audience with GATEWAY and drive awareness, traffic, wishlists and sales.

GATEWAY is a powerful ad platform that effortlessly connects you with premium PC and console gamers. With Game Affinity Targeting (GAT) and integrations across 100+ leading ad exchanges, it ensures your ads reach the players most likely to engage.

Target gamers
with accuracy

Reach gamers with unparalleled accuracy with our own game affinity targeting (GAT).

Go beyond
social advertising

Access over 90% of the global web population in premium, brand-safe environments.

Use Ad Formats
With an Impact

GATEWAY uses high-performing video and static ad formats to maximise visibility with gamers.

Advertise Where
Your Audience Is

Using our unique Game Affinity Targeting (GAT), GATEWAY serves ads to gamers with a strong interest in specific genres and titles, improving engagement and performance.

  • Premium reach and awareness across the web.

  • Previse game affinity targeting.

  • High quality traffic to landing pages and storefronts.

  • Diverse and impactful video & static ad formats.

  • Fully managed campaign setup and optimization.

  • Real-time Reporting Dashboards

  • Highly competitive CPM rates.

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Drive Better Results with Game Affinity Targeting for PC and Console games.

Streamline Your Ad Campaigns

GATEWAY drives awareness for games to their intended audiences, supporting high-performing static and video ads across the web, offering seamless campaign management and real-time reporting.

It simplifies the process of setting up and executing marketing campaigns, offering precise audience targeting, efficient budget allocation, and creative management — all within a single, intuitive service.

01

Bigger Inventory

GATEWAY connects you to over 100 industry-leading exchanges, offering unparalleled reach while ensuring genuine traffic through authorized direct and reseller partnerships.

With access to premium global inventory — such as IGN, Fandom, GameSpot, 9GAG, BuzzFeed, ESPN, The New York Times, The Sun, BILD, and many more — your campaign achieves optimal visibility and engagement.

02

Better Targeting

GATEWAY employs our exclusive Game Affinity Targeting (GAT) technology, enabling precise audience targeting within key gamer segments, including core, growth, and reach categories.

This targeted approach ensures your campaign reaches gamers with demonstrated interests in specific genres and titles closely aligned with your objectives, delivering enhanced relevance and results.

03

Effective Creatives

GATEWAY identifies and delivers the highest performing display and video ad placements optimised specifically for PC and console gaming. This ensures high quality, relevant traffic to your landing page.

By leveraging these premium formats, your campaign will maximise exposure and effectively drive wishlists, conversions and sales among your game's intended audience.

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Estimate Your Wishlists

Our Wishlist Estimation Tool helps you estimate the number of wishlists you might gain by using GATEWAY.

Given a Steam ID, we identify comparable games based on tags, genres, and recency, clustering them by key metrics such as Steam Score, CCU, playtime, and engagement trends. Using these clusters, we build a predictive model for click-to-wishlist conversion rates informed by recent industry benchmarks, ultimately estimating achievable wishlists based on our internal GATEWAY ad campaign data and budget.

Please note, we do not guarantee wishlist numbers on Steam; the provided estimates are based on multiple influencing factors.

More information
Coming Soon

Get Ready
for GATEWAY

GATEWAY introduces a range of exciting advertising options tailored to the unique needs of game publishers and marketers.

Whether you’re an indie developer or a global gaming powerhouse, GATEWAY simplifies the process of creating impactful programmatic campaigns, helping you achieve your goals with ease. Discover how GATEWAY can transform your ad buying strategy — reach out today to learn more!

Coming Soon

Real Results. Real Feedback.

Why gaming companies trust us to deliver actionable insights and measurable results.

Oliver Leins
Oliver Leins
Co-Founder / Producer @ Axon Flux

„The team at Second Stage are highly experienced professionals that shoot for results in any situation. What‘s more, they are highly flexible and really treat their clients like one would treat a good friend.“

Shaun Hatton
Shaun Hatton
Performance Marketing Manager @ Offworld

"From pre-launch awareness to post-launch support, their customized spend solutions and dashboard provided excellent insight and informed future decisions when marketing the title."

Kai Stuewe
Kai Stuewe
Digital Commercial Director EMEA @ Capcom

"Second Stage’s expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success."

Mario Gerhold
Mario Gerhold
Global Brand & Marketing Director (Premium Division) @ MY.GAMES

"Using TRACKS provided complete transparency across all activations, and their approach to marketing analytics and attribution tracking was exactly what we needed.”

Explore our additional services.

Discover the full range of services offered by Second Stage and see how they can benefit you.

TRACKS

TRACKS is a marketing intelligence platform for PC & console games that offers full-funnel attribution tracking and media analytics, delivering holistic views of ROAS, media performance, creative performance, brand health and more.

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2S SERVICES

With a deep understanding of gaming brands and how they connect with their unique audiences, we unlock your potential through tailored strategies that target granular segments and are being delivered through both self-service and managed campaigns.

Learn more

Run Your Next Ad Campaign with GATEWAY

Discover GATEWAY, the ad platform that connects you to highly targeted gaming audiences globally. Start for free, define your audience, explore our features and reach gamers at highly competitive CPM rates.

Reach out to us to discuss pricing options or start your journey today.

Get in touch

We are always open to discuss potential projects and gaming in general. Please reach out!

Our locations

Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia

Contact

hello@secondstage.io

Working Hours

Mon - Fri: 9:00am - 7:00pm CET

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