Gain valuable insights,
plan with precision,
and launch highly targeted campaigns.

Your Marketing Co-Pilot

 Get Free Access
gateway_header
Capcom
Reference-CM-bw
Reference-LI-bw
Reference-Sega-bw
Reference-Sumo-bw
Reference_KP_bw

Whether you’re an indie studio, publisher, or agency, GATEWAY is your co-pilot for game marketing – built with a deep understanding of the challenges marketers face. From strategy and planning to launch and beyond, our suite of free tools and managed services are designed to fuel your curiosity and support your growth every step of the way.

GATEWAY features an integrated, fully managed ad platform that seamlessly connects you with premium PC and console gamers. With Game Affinity Targeting (GAT) and access to over 100 leading ad exchanges, GATEWAY ensures your campaigns reach the players most likely to engage.

Valuable
Insights

Query any game to learn about audience behavior, competitive landscape, sentiment, product-market fit or monitor competitive games for free and connect with our team for tailored, in-depth analyses crafted to your needs.

Useful Growth Tools

Take advantage of our free tools to estimate cost-per-wishlist and accurately forecast sales and revenue - giving you the insights needed for smarter planning, more effective budgeting, and better strategic decision-making.

Managed
Ad Campaigns

Whether you’re an indie developer or a global gaming powerhouse, GATEWAY simplifies the process of creating impactful programmatic campaigns, helping you achieve your goals with ease.

Better
Targeting

Reach your audience with unmatched precision using our LLM-powered Game Affinity Targeting (GAT) technology - intelligently targeting gamers based on player behavior and thousands of data points.

Campaign Manager

Better Targeting

Use GATEWAY to run programmatic ads with our exclusive Game Affinity Targeting (GAT) technology. This enables you to target your audience precisely within key gamer segments, including the core, growth and reach categories.

GATEWAY ensures your campaign reaches gamers with demonstrated interests in specific genres and titles closely aligned with your objectives, delivering enhanced relevance and results.

STart now
gateway-targeting
gateway-insights
Marketing Research

Faster Insights

Use powerful LLM-driven research tools to analyze competitors, understand your audience, and identify opportunities as you go along.

From genre trends and sentiment analysis to influencer matching and audience personas, GATEWAY helps you validate product-market fit before you spend a cent.

Start Now
Growth & Forecasting

Smarter Planning

Estimate how many wishlists your budget can generate, forecast potential revenue, and simulate realistic sales outcomes.

GATEWAY’s data-driven forecasting tools turn guesswork into grounded strategy.

Start Now
gateway-planning
gateway-messaging
Creative & Copy

Sharper Messaging

Great marketing starts with great creative — but knowing what works is just as important as what looks good.

GATEWAY’s tools instantly assess your ad visuals and messaging, offering data-backed suggestions to boost clarity, impact, and performance. 

Start Now

Insights

Learn more about GATEWAY

Dive into expert guides that show you how to get the most out of GATEWAY.

 Read More

Oliver Leins

Co-Founder / Producer, Axon Flux
"The team at Second Stage are highly experienced professionals that shoot for results in any situation. What's more, they are highly flexible and really treat their clients like one would treat a good friend."

Kai Stuewe

Digital Commercial Director EMEA, Capcom
"Second Stage's expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success."

Explore our additional products and services:

 TRACKS
 Services