GATEWAY

GATEWAY is an advertising platform for PC & console games, designed to reach gaming audiences through granular targeting capabilities powered by marketing intelligence and data-driven insights.

Designed to be both simple and powerful, GATEWAY is an ad platform that equips customers with data-driven marketing solutions, optimizing performance-based advertising in the gaming industry.

COMING 2025
Target gamers
with accuracy

Reach gamers with unparalleled accuracy based on specific titles, genres, or behavioral clusters.

Optimize campaigns
without effort

Maximize ad performance and streamline campaign management with the power of gaming intelligence and machine-learning.

Achieve
Premium Reach

Ensure brand safety and complete transparency to achieve premium reach with gamers for your ads across the web.

Reach Premium Gamers Across the Web

Run successful ad campaigns with GATEWAY

  • Effortless ad campaign management.

  • Premium reach and awareness across the web.

  • Granular gaming audience targeting.

  • Diverse and impactful video and static ad formats.

  • Maximum ad visibility within target audiences.

  • Integrated Campaign Benchmarks and Audience Insights.

  • AI-driven performance optimization and reporting.

Get in touch

Drive Results with Data-Driven Advertising for PC and Console games.

Streamline Your Ad Campaigns

GATEWAY drives awareness for games to their intended audiences, supporting high-performing static and video ads across the web, offering seamless campaign management and detailed reporting in a single tool.

It simplifies the process of setting up and executing marketing campaigns, offering precise audience targeting, efficient budget allocation, and creative management — all within a single, intuitive interface.

01

Campaign Manager

Get access to cutting-edge data to target gamers in native environments with performance-based advertising.

04

Track Brand Health

GATEWAY includes an optional Brand Health Tracker, which allows you to monitor brand performance across the web and social media.

02

One-Stop-Solution

Manage everything from audience selection to KPIs and forecasting all in one place.

05

Media Benchmarks

GATEWAY offers unique views into media benchmarks per channels and game genres, supporting clients in making the best decisions.

03

Discover Your Audience

Use GATEWAY to pinpoint granular target audiences for your games or select pre-defined gamer personas.

06

AI Co-Pilot

Our 2S AI Co-Pilot assists you in navigating the platform and interpreting marketing analytics and campaign reports (coming soon).

Get in touch
Coming Soon

Get Ready
for GATEWAY

Launching in 2025, GATEWAY introduces a range of exciting advertising options tailored to the unique needs of game publishers and marketers.

Whether you’re an indie developer or a global gaming powerhouse, GATEWAY simplifies the process of creating impactful campaigns, helping you achieve your goals with ease. Discover how GATEWAY can transform your ad buying strategy—reach out today to learn more!

Coming Soon

Real Results. Real Feedback.

Why gaming companies trust us to deliver actionable insights and measurable results.

Oliver Leins
Oliver Leins
Co-Founder / Producer @ Axon Flux

„The team at Second Stage are highly experienced professionals that shoot for results in any situation. What‘s more, they are highly flexible and really treat their clients like one would treat a good friend.“

Shaun Hatton
Shaun Hatton
Performance Marketing Manager @ Offworld

"From pre-launch awareness to post-launch support, their customized spend solutions and dashboard provided excellent insight and informed future decisions when marketing the title."

Kai Stuewe
Kai Stuewe
Digital Commercial Director EMEA @ Capcom

"Second Stage’s expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success."

Mario Gerhold
Mario Gerhold
Global Brand & Marketing Director (Premium Division) @ MY.GAMES

"Using TRACKS provided complete transparency across all activations, and their approach to marketing analytics and attribution tracking was exactly what we needed.”

Explore our additional services.

Discover the full range of services offered by Second Stage and see how they can benefit you.

TRACKS

TRACKS is a marketing intelligence platform for PC & console games that offers full-funnel attribution tracking and media analytics, delivering holistic views of ROAS, media performance, creative performance, brand health and more.

Learn more
2S SERVICES

With a deep understanding of gaming brands and how they connect with their unique audiences, we unlock your potential through tailored strategies that target granular segments and are being delivered through both self-service and managed campaigns.

Learn more

Run Your Next Ad Campaign with GATEWAY

Discover GATEWAY, the ad platform that connects you to premium gaming audiences globally. Start for free, define your audience, explore our features and reach gamers at highly competitive CPM rates.

Reach out to us to discuss pricing options or start your journey today.

Get in touch

We are always open to discuss potential projects and gaming in general. Please reach out!

Our locations

Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia

Contact

hello@secondstage.io

Working Hours

Mon - Fri: 9:00am - 7:00pm CET

Send a message