Second Stage GATEWAY is a programmatic ad platform developed by SECOND STAGE. It offers granular targeting capabilities driven by marketing intelligence and unique insights specifically for gaming companies. Second Stage GATEWAY is currently available to our customers as a managed service platform.
GATEWAY
GATEWAY is an advertising platform designed to reach gaming audiences through granular targeting capabilities powered by marketing intelligence and data-driven insights.
REACH GAMERS WITH PREMIUM ADS ACROSS THE WEB
Effortless ad campaign management.
Premium reach and awareness across the web.
Granular gaming audience targeting.
Diverse and impactful video and static ad formats.
Maximum ad visibility within target audiences.
Integrated Campaign Benchmarks and Audience Insights.
AI-driven performance optimization and reporting.
Campaign Manager
GATEWAY gives access to cutting-edge data to target gamers in native environments with performance-based advertising. Manage everything from audience selection to KPIs and forecasting all in one place.
Audience Discovery
Using Audience Discovery, you can pinpoint granular target audiences for your games or select pre-defined gamer personas, ensuring that every ad campaign on GATEWAY achieves the maximum impact possible.
Media Benchmarks
To support campaign planning, GATEWAY offers unique views into media benchmarks per channels and game genres, supporting clients in making the best decisions.
Brand Health Tracker
GATEWAY includes an optional Brand Health Tracker, which allows you to monitor brand performance across the web and social media. This enables you to make informed decisions for your campaigns.
2S AI-Co-Pilot
Our 2S AI Co-Pilot assists you in navigating the platform and interpreting marketing analytics and campaign reports. And if you need a helping hand, our Customer Support team is just a message away.
FAQ
Second Stage GATEWAY is designed to provide a simple yet powerful advertising platform that enables game publishers, developers and marketing agencies to leverage data-driven marketing solutions for performance-based advertising in the gaming industry.
Second Stage GATEWAY also allows non-endemic clients to target specific gaming audience clusters, enabling them to reach the valuable gaming audience in their advertising campaigns with ease.
Second Stage GATEWAY provides a range of features including:
– Effortless programmatic campaign management.
– Premium reach and awareness across the web.
– Granular gaming audience targeting.
– Diverse and impactful video and static ad formats.
– Maximum ad visibility within target audiences.
– Campaign benchmarks and audience insights.
– AI-driven performance optimization and reporting.
– 100% brand safety.
– Data-driven micro-influencer campaigns (coming soon).
– Programmatic ad buy on gaming networks (coming soon).
– Full self-service campaign management (coming soon).
– Assistance from the 2S AI Co-Pilot (coming soon).
The Audience Discovery feature allows clients to identify and target specific gaming audiences with precision, allowing clients to target by factors such as platforms, competing titles and keywords to ensure ad campaigns have maximum impact. In addition, GATEWAY offers pre-defined audience clusters to reach gamers based on their behavior, such as competitive or social gaming.
Second Stage GATEWAY offers media benchmarks tailored to different channels and game genres, helping clients make informed decisions about their campaigns.
The Brand Health Tracker is an integrated tool within Second Stage GATEWAY that monitors brand performance across the web and social media. It helps clients make informed decisions to optimize their campaigns.
The 2S AI Co-Pilot helps users navigate the Second Stage GATEWAY platform, interpret marketing analytics and understand campaign reports. It complements the support provided by the SECOND STAGE customer support team.
Get in touch
We are always open to discuss potential projects and gaming in general. Please reach out!
Our Locations
Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia
Contact
hello@secondstage.io
Working hours
Mon - Fri: 9:00am - 7:00pm CET
