TRACKS integrates data across 65+ platforms, including media, analytics, social, and influencer performance. This allows for comprehensive tracking and reporting across all stages of a game’s lifecycle. The platform updates data four times per day, ensuring that insights are always current.

TRACKS features an in-house solution for full-funnel attribution tracking for PC and console games, effectively measuring metrics like Cost-per-Install (CPI) and ROAS. Additionally, it can integrate with third-party attribution solutions such as Appsflyer, Gamesight, or Singular, offering flexibility depending on your existing setup.

TRACKS provides a deeply integrated first-party attribution tracking solution with several key benefits:

– Seamless implementation: Easy backend integration without the need for SDKs or in-game code.
– High tracking accuracy: Auto-tagging and connections to web analytics and Steam ensure full visibility throughout the user journey.
– Error-Free: Reduces the likelihood of errors through best-practice backend implementation.
– Improved Privacy: Enhances privacy through a secure hybrid cloud setup that minimizes data exposure.

The Creative Performance feature in TRACKS provides detailed performance data for individual creatives. This helps optimize campaigns by identifying the best-performing creatives and mitigating ad fatigue, ensuring that your creative assets are used effectively.

TRACKS delivers granular insights into your game’s audience based on day-to-day campaign performance. This includes detailed socio-demographic information, allowing you to better understand and target your user base.

TRACKS‘ Awareness Tracker offers detailed reporting on top-of-funnel activations, breaking down metrics such as impressions, views, engagement rates, and viewability. This feature helps measure and optimize awareness campaigns effectively.

Yes, the Brand Health Tracker within TRACKS provides insights into top-of-funnel awareness generated by social media, media campaigns and user-generated content (UGC). This data-driven approach helps you make key strategic decisions about brand direction and timing.

TRACKS offers a more advanced and integrated approach to media campaign management compared to traditional setups. Key differences include:
– Enhanced Data Collection: Through extensive link tagging and improved analytics integration.
– Advanced Targeting: Utilizing installer lookalikes and retargeting churned players.
– Custom Reporting: Tailored reports for creative performance, audience insights, awareness, and influencer conversions.
– Optional Campaign Execution: Second Stage can also provide optional campaign management services.

Absolutely. Every campaign is unique and we tailor our approach accordingly. We create custom dashboards for each game to ensure that the most relevant insights are highlighted at all times.