TRACKS

TRACKS is an advanced marketing intelligence platform built specifically for PC and console games, designed to maximize campaign revenue through comprehensive marketing analytics and full-funnel attribution tracking.

With TRACKS, game marketers gain powerful tools to optimize both marketing strategies and performance outcomes through the full product lifecycle.

Unparalleld
marketing insights

Gain a unique perspective on essential metrics like UA, media performance, creative effectiveness or brand health with TRACKS — delivering tailored tracking and analysis for PC & console.

Attribution Tracking
for PC & Console

Gain full-funnel visibility with TRACKS’ attribution tracking for PC and console games - from ad clicks to installs. Use postbacks to target high-value players and enhance campaign effectiveness.

Increased
Return on Ad-Spend

Improve your ROAS with TRACKS. Identify top markets, understand audience engagement, and choose the best-performing media channels to optimize your campaign when it matters.

Drive Player Growth with Powerful Insights

Improve Your Marketing Campaigns with TRACKS

  • Integrated full-funnel attribution tracking for PC and console.

  • 65+ platform data integrations for media, social, brand health & influencer performance.

  • Individual modules for UA & install tracking, media performance, web analytics, creative performance, brand health and more.

  • Custom configurations for individual games at every stage of their lifecycle.

  • Updates up to four times per day.

  • Export all data to your analytics suite.

Data-driven Insights that support your marketing campaign across the full lifecycle.

One Platform. Infinite Insights.

TRACKS integrates ad, website, and attribution data into a unified, holistic view, enabling seamless comparison across channels, GEOs, marketing beats, and more—all in a single glance.

Developed by combining years of expertise from performance media and gaming professionals, our reporting provides clear insights into campaign performance by showcasing each dimension combination, offering a comprehensive perspective on every aspect of your campaigns.

01

Campaign Overview

From CPM to CPC or CPI, TRACKS provides a tailored overview for each marketing beat, offering key insights into all major KPIs at a glance.

04

Website Analytics

Our Web Analytics Overview merges GA insights with media data, revealing the full funnel of your landing page and customer behavior to purchase.

02

UA & Install Tracking

The Installs & UA Overview offers detailed insights into PC & console game installs, combining measured and modeled data via unified marketing measurement.

05

Audience Insights

TRACKS delivers granular audience insights from daily campaign performance, offering detailed socio-demographic data on your userbase.

03

Creative Performance

TRACKS helps optimise best-performing assets and prevent ad fatigue by showing the detailed performance of individual creatives.

06

Brand Health

The Brand Health Tracker highlights top-of-funnel awareness from social, media, and UGC, enabling data-driven strategic decisions and timing.

Unlock Full-Funnel Attribution Tracking.

With our in-house solution TRACKS Attribution, we effectively measure Cost-per-Install (CPI) and Return on Ad Spend (ROAS) on PC and Console. By leveraging postbacks, we enhance targeting algorithms to reach high-value, in-game activated segments.

With a combination of modeled and measured installation tracking, we deliver scalable solutions for games of all sizes and genres.

Deep Integration

TRACKS provides Attribution Tracking deeply integrated with granular media analytics to support informed decision-making from the start.

Error-Free

The integration of TRACKS Attribution reduces the likelihood of errors due to its best-practice backend implementation.

Seamless Implementation

TRACKS Attribution can be easily integrated through a lightweight backend implementation and does not require SDKs or in-game code implementation.

No Additional Load

Due to the backend implementation, TRACKS Attribution does not add extra load to the game server.

High Tracking Accuracy

TRACKS auto-tags, integrates with web analytics and Steam, and tracks installs for complete user journey visibility and accurate attribution.

Better Privacy

TRACKS Attribution enhances privacy by minimizing data exposure through a smart and secure hybrid cloud setup.

Start With the Right Plan Today

A Solution for
Every Campaign

TRACKS offers multiple tiers tailored to meet the diverse needs of your games and campaigns.

Whether you’re a small studio or a large gaming enterprise, our customizable plans provide the right level of insights and analytics to optimize your game’s success. Choose the tier that best suits your goals and start harnessing the power of gaming intelligence today.

Start With the Right Plan Today
Bronze

2 month minimum duration

  • Modelled Install Tracking (Steam)
  • Campaign Overview
  • Performance Overview
  • Week vs Week Overview
Ask for quote
Silver

2 month minimum duration

  • Full Funnel Attribution Tracking (PC & Console)
  • Campaign Overview
  • Performance Overview
  • Week vs Week Overview
  • Install & UA Overview
  • Creative Performance
  • Web Analytics Overview
Ask for quote
Gold

2 month minimum duration

  • Full Funnel Attribution Tracking (PC & Console)
  • Campaign Overview
  • Performance Overview
  • Week vs Week Overview
  • Install & UA Overview
  • Creative Performance
  • Web Analytics Overview
  • Audience Insights
  • Awareness Tracker
  • Brand Health Tracker
  • Influencer Conversion Tracking
Ask for quote

Real Results. Real Feedback.

Why gaming companies trust us to deliver actionable insights and measurable results.

Explore our additional services.

Discover the full range of services offered by Second Stage and see how they can benefit you.

GATEWAY / GAMING AD PLATFORM

GATEWAY is a one-stop advertising platform built specifically for gaming. It enables publishers, developers, agencies and brands to target gamers based on title, genre or behavioral clusters and achieve premium reach across the web.

2S SERVICES

With a deep understanding of gaming brands and how they connect with their unique audiences, we unlock your potential through tailored strategies that target granular segments and are being delivered through both self-service and managed campaigns.

Gain Deeper Insights With Tracks

Discover how TRACKS can revolutionize your game marketing with data-driven insights and analytics. Transform your games with cutting-edge gaming intelligence – let's elevate your success!

Contact us now to schedule a demo, discuss pricing, or get started today.

Get in touch

We are always open to discuss potential projects and gaming in general. Please reach out!

Our locations

Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia

Contact

hello@secondstage.io

Working Hours

Mon - Fri: 9:00am - 7:00pm CET

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