TRACKS

TRACKS is a marketing intelligence platform for gaming that offers full-funnel attribution tracking and media analytics, delivering holistic views of ROAS, media performance, creative performance, brand health and more for PC and console games in a single environment.

TRACKS
Unlock full data insights

TRACKS offers holistic data tracking and analysis, allowing you to fully understand your marketing performance at every stage of the funnel. This ensures your media spend planning and reporting are both precise and insightful.

Boost ad efficiency

With full attribution tracking, TRACKS enables precise targeting of high-impact audiences and strategically optimized ad placements. This maximizes your Return on Ad Spend (ROAS), ensuring every marketing dollar is effectively utilized.

Leverage Gaming Intelligence

Leveraging data-driven insights, TRACKS empowers publishers, developers, and advertisers to seamlessly integrate gaming intelligence into their marketing campaigns. This advanced approach drives superior results, enhancing your overall marketing strategy.

GAIN DEEPER INSIGHTS AND OPTIMIZE YOUR CAMPAIGNS WITH GAMING INTELLIGENCE
  • Integrated full-funnel attribution tracking for PC and console.

  • 65+ platform data integrations for media, analytics, social & influencer performance.

  • Individual modules for install tracking, media performance, creative performance, brand health and more.

  • Custom configurations for individual games at every stage of their lifecycle.

  • Updates four times per day.

  • Export to Excel CSV, PDF.

The Perfect Data Blend

TRACKS integrates ad, website and attribution data into an holistic view to enable easy comparison between channels, GEOs, beats and more at a glance. Created using the combined experience and perspective of performance media and gaming experts over the years, our reports are designed to show each dimension combination to provide clear picture to campaign performance.

  • Media Performance Data

  • Website Data

  • Attribution Data

Attribution Tracking

By leveraging our inhouse solution to track full-funnel attribution, TRACKS can measure Cost-per-Install and ROAS effectively and improves targeting algorithms towards valuable in-game activated segments.

If required, TRACKS also integrates with third-party solutions from partners such as Appsflyer, Gamesight or Singular.

Creative Performance

In TRACKS, the Creative Performance feature shows detailed performance of individual creatives and helps to optimize towards best performing creatives and avoid ad fatigue.

Key Dimensions
  • Display and Video Performance

  • Creative Performance by GEO, Audience

  • A/B Comparison

Audience Insights

TRACKS is able to provide granular insights into audiences based on day-to-day campaign performance, providing detailed socio-demographic information on the userbase of your game.

Key Dimensions
  • Users per country / city / gender / age

  • Campaign KPI per age and gender

  • User interest and engagement

Awareness Tracking

To deliver granular reporting on top-of-funnel activations, the TRACKS Awareness Tracker delivers detailed breakdowns on metrics such as Impressions, Views, Engagement Rates or Viewability.

Key Dimensions
  • Ad Viewability

  • Ad Engagement

  • Reach & Penetration Rates

Brand Health Tracking

The TRACKS Brand Health Tracker allows to highlight top-of-funnel awareness from social, media and UGC and enables to make data-driven key decisions on strategic direction and timings.

Key Dimensions
  • Presence Score vs Competition

  • Share of Voice (SoV)

  • Social Buzz

Why Choose Tracks

A solution for every campaign

Tracks offers multiple tiers tailored to meet the diverse needs of your campaigns. Whether you’re a small studio or a large gaming enterprise, our customizable plans provide the right level of insights and analytics to optimize your game’s success. Choose the tier that best suits your goals and start harnessing the power of gaming intelligence today.

Why Choose Tracks
Bronze

2 month minimum duration

  • Modelled Install Tracking (Steam)
  • Campaign Performance
  • Week vs Week Performance
Ask for quote
Silver

6 month minimum duration

  • Full Funnel Attribution Tracking (PC & Console)
  • Campaign Performance
  • Week vs Week Performance
  • Creative Performance
  • Audience Insights
  • Landingpage Analytics
Ask for quote
Gold

6 month minimum duration

  • Full Funnel Attribution Tracking (PC & Console)
  • Campaign Performance
  • Week vs Week Performance
  • Creative Performance
  • Audience Insights
  • Landingpage Analytics
  • Awareness Tracker
  • Brand Health Tracker
  • Influencer Conversion Tracking
Ask for quote
Platinum

Ask for individual quote

  • Full Funnel Attribution Tracking (PC & Console)
  • Campaign Performance
  • Week vs Week Performance
  • Creative Performance
  • Audience Insights
  • Landingpage Analytics
  • Awareness Tracker
  • Brand Health Tracker
  • Influencer Conversion Tracking
Ask for quote
Get in touch

We are always open to discuss potential projects and gaming in general. Please reach out!

Our locations

Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia

Contact

hello@secondstage.io

Working Hours

Mon - Fri: 9:00am - 7:00pm CET

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