TRACKS is an advanced marketing intelligence platform built specifically for PC and console games, designed to maximize campaign revenue through comprehensive marketing analytics and full-funnel attribution tracking.
With TRACKS, game marketers gain powerful tools to optimize both marketing strategies and performance outcomes through the full product lifecycle.
Gain a unique perspective on essential metrics like UA, media performance, creative effectiveness or brand health with TRACKS — delivering tailored tracking and analysis for PC & console.
Gain full-funnel visibility with TRACKS’ attribution tracking for PC and console games - from ad clicks to installs. Use postbacks to target high-value players and enhance campaign effectiveness.
Improve your ROAS with TRACKS. Identify top markets, understand audience engagement, and choose the best-performing media channels to optimize your campaign when it matters.
Improve Your Marketing Campaigns with TRACKS
Integrated full-funnel attribution tracking for PC and console.
65+ platform data integrations for media, social, brand health & influencer performance.
Individual modules for UA & install tracking, media performance, web analytics, creative performance, brand health and more.
Custom configurations for individual games at every stage of their lifecycle.
Updates up to four times per day.
Export all data to your analytics suite.
TRACKS integrates ad, website, and attribution data into a unified, holistic view, enabling seamless comparison across channels, GEOs, marketing beats, and more—all in a single glance.
Developed by combining years of expertise from performance media and gaming professionals, our reporting provides clear insights into campaign performance by showcasing each dimension combination, offering a comprehensive perspective on every aspect of your campaigns.
With our in-house solution TRACKS Attribution, we effectively measure Cost-per-Install (CPI) and Return on Ad Spend (ROAS) on PC and Console. By leveraging postbacks, we enhance targeting algorithms to reach high-value, in-game activated segments.
With a combination of modeled and measured installation tracking, we deliver scalable solutions for games of all sizes and genres.
TRACKS offers multiple tiers tailored to meet the diverse needs of your games and campaigns.
Whether you’re a small studio or a large gaming enterprise, our customizable plans provide the right level of insights and analytics to optimize your game’s success. Choose the tier that best suits your goals and start harnessing the power of gaming intelligence today.
2 month minimum duration
2 month minimum duration
2 month minimum duration
Why gaming companies trust us to deliver actionable insights and measurable results.
„The team at Second Stage are highly experienced professionals that shoot for results in any situation. What‘s more, they are highly flexible and really treat their clients like one would treat a good friend.“
"From pre-launch awareness to post-launch support, their customized spend solutions and dashboard provided excellent insight and informed future decisions when marketing the title."
"Second Stage’s expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success."
"Using TRACKS provided complete transparency across all activations, and their approach to marketing analytics and attribution tracking was exactly what we needed.”
Discover the full range of services offered by Second Stage and see how they can benefit you.
Discover how TRACKS can revolutionize your game marketing with data-driven insights and analytics. Transform your games with cutting-edge gaming intelligence – let's elevate your success!
Contact us now to schedule a demo, discuss pricing, or get started today.
We are always open to discuss potential projects and gaming in general. Please reach out!
Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia
hello@secondstage.io
Mon - Fri: 9:00am - 7:00pm CET