As game marketing evolves, studios and publishers face an increasingly fragmented digital landscape. Traditional advertising methods often struggle to effectively reach high-intent gamers, resulting in wasted impressions and underperforming campaigns. For those looking to scale their reach while maintaining precision,…
Reaching the right audience is one of the biggest challenges in game marketing today. As competition intensifies and acquisition costs rise, relying solely on social media and walled gardens is no longer sufficient. For publishers and studios seeking scalable, efficient,…
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the foundation for success…
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture of their audience and maximise…
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant challenge: tracking player behavior and…
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to understand the true impact of their marketing campaigns. With an ever-growing list of advertising channels, platforms, and user behaviours,…
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicator of success…
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with attribution—understanding which…