The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
How Proper Attribution Helps Gaming Studios Avoid Wasted Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with attribution—understanding which…
