The Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…
The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tools available to…
Why Brand Health Is The Silent Growth Engine For PC And Console Games
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicator of success…
