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From Black Box to Clarity: Measuring Wishlists by Marketing Activity with TRACKS

August 27, 2025
by Second Stage

For game publishers and marketers, few signals are as valuable before launch as wishlists. They represent intent, anticipation, and potential future revenue. While installs and purchases can only be tracked once a game is live, wishlists give an ear ...

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Second Stage Unveils Innovative Marketing Analytics Platform TRACKS at Gamescom 2024

July 10, 2024
by Second Stage

Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product: Second Stage TRACKS. This groundbreaking platform will premiere at Gamescom 2024, and appointments are now open.  TR ...

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At SECOND STAGE, we empower gaming publishers, indie devs, agencies and brands by offering cutting-edge ad tech and marketing solutions for PC and console games.

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