We deliver innovative data-driven marketing and ad tech solutions for your games.
We empower your growth with advanced marketing intelligence, enabling data-driven decisions that maximize impact and drive ROI for your games across PC and console platforms.
While you create your game, we support you with data-driven go-to-market strategies. Our performance campaigns boost visibility, drive wishlists, and increase sales.
We’re your partner, not your competitor. With analytics, attribution tracking, and managed services, we deliver valuable campaign insights to drive outstanding client results.
TRACKS is an innovative marketing intelligence platform designed specifically for PC and console game marketers, offering robust analytics and full-funnel attribution tracking.
With TRACKS, marketers gain a unified view of critical data, including media and creative performance, user acquisition (UA) metrics, web analytics, awareness, brand health, and more—all in one intuitive platform.
By monitoring user behavior, media effectiveness, and campaign performance at every stage of the marketing funnel, gaming companies can uncover high-impact audience segments, refine ad placements, and make informed, data-driven decisions.
TRACKS empowers marketers with a comprehensive understanding of their campaigns, ensuring that every marketing effort is measurable, strategically optimized, and aligned to maximize Return on Ad Spend (ROAS) and drive campaign performance.
GATEWAY is a powerful advertising solution that enables game marketers to deliver high-impact static and video ads across the web.
GATEWAY provides flexibility for games marketing teams of all sizes. Whether opting for full-service support or a hands-on approach, marketers can tailor campaigns to meet their specific needs, streamlining advertising strategies.
The platform leverages a vast database of insights from thousands of games to enable superior targeting and ad performance. This data-driven approach helps to reach high-value players and ensure campaigns connect with the right audiences for optimal outcomes.
In addition, GATEWAY provides advanced analytics and detailed reporting to simplify campaign management. These tools allow marketers to measure success, refine strategies, and scale efforts for long-term growth in a competitive market.
With 2S / Services, we develop customized go-to-market strategies by combining deep knowledge of gaming brands with marketing intelligence.
Leveraging data-driven insights, we specialize in identifying micro-targetable audiences with strong affinity to specific gaming clusters, high-potential markets, and the most effective strategies to maximize impact for our clients.
Our team takes a comprehensive approach to paid media campaigns, expertly handling every aspect from strategic media planning to flawless execution. We ensure each campaign runs smoothly, delivering impactful results with precision and efficiency.
By utilizing TRACKS and our advanced analytics, we continuously optimize performance, ensuring our clients achieve the best possible results.
News, insights and thoughts about digital marketing and gaming from the Second Stage team and friends.
At SECOND STAGE, we empower gaming publishers, indie devs, agencies and brands by offering cutting-edge digital marketing and ad tech solutions.
We use marketing intelligence to unlock your potential through our platforms TRACKS and GATEWAY, offering holistic media analytics, full funnel attribution tracking and granular targeted performance advertising options dedicated to gaming clients.
We have a deep understanding of the essence of gaming brands to create data-driven G2M strategies and can provide full campaign management services for digital marketing campaigns, leveraging our marketing intelligence platforms, in-house capabilities and partner network.
We are always open to discuss potential projects and gaming in general. Please reach out!
Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia
hello@secondstage.io
Mon - Fri: 9:00am - 7:00pm CET
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