We deliver innovative data-driven marketing and ad tech solutions for your games.
For Publishers
We empower your growth with advanced marketing intelligence, enabling data-driven decisions that maximize impact and drive ROI for your games across PC and console platforms.
For Indies
While you create your game, we support you with data-driven go-to-market strategies. Our performance campaigns boost visibility, drive wishlists, and increase sales.
For Agencies
We’re your partner, not your competitor. With analytics, attribution tracking, and managed services, we deliver valuable campaign insights to drive outstanding client results.
Marketing Analytics &
Attribution Tracking
TRACKS is an innovative marketing intelligence platform designed specifically for PC and console game marketers, offering robust analytics and full-funnel attribution tracking.
With TRACKS, marketers gain a unified view of critical data, including media and creative performance, user acquisition (UA) metrics, web analytics, awareness, brand health, and more—all in one intuitive platform.
By monitoring user behavior, media effectiveness, and campaign performance at every stage of the marketing funnel, gaming companies can uncover high-impact audience segments, refine ad placements, and make informed, data-driven decisions.
TRACKS empowers marketers with a comprehensive understanding of their campaigns, ensuring that every marketing effort is measurable, strategically optimized, and aligned to maximize Return on Ad Spend (ROAS) and drive campaign performance.
Programmatic Advertising
for Gamers
GATEWAY is a powerful advertising solution that enables game marketers to deliver high-impact static and video ads across the web.
GATEWAY provides flexibility for games marketing teams of all sizes. Whether opting for full-service support or a hands-on approach, marketers can tailor campaigns to meet their specific needs, streamlining advertising strategies.
The platform leverages a vast database of insights from thousands of games to enable superior targeting and ad performance. This data-driven approach helps to reach high-value players and ensure campaigns connect with the right audiences for optimal outcomes.
In addition, GATEWAY provides advanced analytics and detailed reporting to simplify campaign management. These tools allow marketers to measure success, refine strategies, and scale efforts for long-term growth in a competitive market.
Expert Marketing Services
With 2S / Services, we develop customized go-to-market strategies by combining deep knowledge of gaming brands with marketing intelligence.
Leveraging data-driven insights, we specialize in identifying micro-targetable audiences with strong affinity to specific gaming clusters, high-potential markets, and the most effective strategies to maximize impact for our clients.
Our team takes a comprehensive approach to paid media campaigns, expertly handling every aspect from strategic media planning to flawless execution. We ensure each campaign runs smoothly, delivering impactful results with precision and efficiency.
By utilizing TRACKS and our advanced analytics, we continuously optimize performance, ensuring our clients achieve the best possible results.
We've partnered with gaming companies of all sizes, all around the world:
The Quest Log
News, insights and thoughts about digital marketing and gaming from the Second Stage team and friends.
The Power of Wishlists: Why They Matter for Game Studios and How to Maximise Them with Second Stage
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive...
The Ultimate Guide to Marketing Attribution for Gaming Studios
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and...
Why Brand Health Matters in PC and Console Gaming
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing...
How Proper Attribution Helps Gaming Studios Avoid Wasted Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on...
Second Stage Unveils Innovative Marketing Analytics Platform TRACKS at Gamescom 2024
Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product:...
Crafting an Effective Media Strategy for Games: The Journey from Awareness to Conversion
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for...
Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As...
SECOND STAGE unveils cutting-edge digital marketing solutions for the gaming industry
Second Stage, a pioneering new marketing agency, is delighted to announce the launch of its bespoke marketing intelligence...
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SECOND STAGE
At SECOND STAGE, we empower gaming publishers, indie devs, agencies and brands by offering cutting-edge digital marketing and ad tech solutions.
We use marketing intelligence to unlock your potential through our platforms TRACKS and GATEWAY, offering holistic media analytics, full funnel attribution tracking and granular targeted performance advertising options dedicated to gaming clients.
We have a deep understanding of the essence of gaming brands to create data-driven G2M strategies and can provide full campaign management services for digital marketing campaigns, leveraging our marketing intelligence platforms, in-house capabilities and partner network.
Drop us a line
to talk about your next project
Get in Touch
We are always open to discuss potential projects and gaming in general. Please reach out!
Our Locations
Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia
Contact
hello@secondstage.io
Working Hours
Mon - Fri: 9:00am - 7:00pm CET
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