Marketing intelligence for gaming
Learn MoreFor Publishers
We support your growth with our cutting-edge marketing intelligence offering, driving ROI for your games on all platforms globally.
For Indies
While you can focus on developing your game, we're here to back you with data-driven go-to-market strategies and digital marketing campaigns.
For Agencies
We are not competitors, we are enablers. We provide insights and access to highly targeted gaming audiences through our marketing analytics and advertising platforms.
Get to the
second stage
At SECOND STAGE, we empower gaming publishers, indie devs, agencies and brands by offering cutting-edge digital marketing and ad tech solutions.
We use marketing intelligence to unlock your potential through our platforms TRACKS and GATEWAY, offering holistic media analytics, full funnel attribution tracking and granular targeted performance advertising options dedicated to gaming clients.
We have a deep understanding of the essence of gaming brands to create data-driven G2M strategies and can provide full campaign management services for digital marketing campaigns, leveraging our marketing intelligence platforms, in-house capabilities and partner network.
Benefits using
Tracks
TRACKS is a cutting-edge marketing intelligence platform designed specifically for the gaming industry. It provides comprehensive data tracking and analysis to optimize your game marketing and performance strategies.
TRACKS allows for precise targeting of high-impact audiences and strategically optimized ad placements, ensuring the best Return on Ad Spend (ROAS).
By leveraging data-driven insights and advanced Machine Learning (ML), TRACKS enables publishers, developers, and advertisers to seamlessly integrate gaming intelligence into their marketing campaigns, driving superior results and maximizing impact.
Reasons Why
Enhance your campaign decisions with advanced marketing intelligence.
Effortlessly monitor your ad performance across all channels and markets.
Fully understand your marketing funnel by attributing ad impressions to real sales.
Benefits using Gateway
Supporting high-performing static and video ads across the web, GATEWAY drives awareness for games to their intended audiences. Available as both a managed and self-service platform, GATEWAY leverages gaming intelligence by using advanced machine learning (ML) for optimal performance and detailed reporting for seamless campaign management.
With a commitment to 100% transparency and brand safety, GATEWAY delivers premium reach for PC and video games, ensuring your campaigns have maximum impact.
Reasons Why
Reach precisely targeted gamer audiences.
Drive awareness with high-performing static and video across the web.
Realize premium reach with 100% brand safety and transparency.
Benefits using
2S / Services
We develop customized go-to-market (G2M) strategies by combining deep knowledge of gaming brands with marketing intelligence. Using data-driven insights, we identify micro-targeted audiences, top-performing markets and the most effective strategies for our clients.
We can take over digital media campaigns from planning to execution, using TRACKS and our data-driven insights to optimize campaigns constantly and drive best results for our clients.
Services
Data-driven G2M Strategy
Campaign Management
Consulting
We've partnered with companies of all sizes, all around the world:
THE QUEST LOG
News, insights and thoughts about digital marketing and gaming from the Second Stage team and friends.
Second Stage Unveils Innovative Marketing Analytics Platform TRACKS at Gamescom 2024
Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product:...
Crafting an Effective Media Strategy for Games: The Journey from Awareness to Conversion
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for...
Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As...
Drop us a line to talk about
your next project
Get in Touch
We are always open to discuss potential projects and gaming in general. Please reach out!
Our Locations
Remote in
Berlin, Germany
Hamburg, Germany
Istanbul, Turkey
Tallin, Estonia
Contact
hello@secondstage.io
Working Hours
Mon - Fri: 9:00am - 7:00pm CET
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