Second Stage

Turn Insights Into Players

TRACKS is an advanced marketing intelligence and attribution platform for PC and console games. From announcement to post-launch, measure what matters across every campaign, channel, and storefront.

Book a DemoExplore TRACKS
Second Stage TRACKS

Urban Brawl

Overview

Installs

12,847

+18%

ROAS

4.2x

+0.6x

CPI

$2.14

-18%

Wishlists

24.3K

+1,204

D7 Retention

68%

+3.2pp

Storefronts
SteamEpicPlayStationXboxNintendo
30-Day Trend
InstallsWishlists
CampaignSpendInstallsROAS
Steam Summer Launch$12,4806,5605.1x
TikTok Q4 Push$8,2003,5043.8x
Retargeting — Wishlisters$5,1003,2696.2x
Reddit Community$3,4001,2502.9x
Influencer Wave 2$6,7502,1774.4x

Trusted by leading studios and publishers

CapcomSecret ModeKnights PeakPLAIONRed BarrelsResolution GamesLyrical GamesastragonDaybreak GamesSnail GamesStarbreezeMegabitOffworld IndustriesCapcomSecret ModeKnights PeakPLAIONRed BarrelsResolution GamesLyrical GamesastragonDaybreak GamesSnail GamesStarbreezeMegabitOffworld Industries

0%

Avg. ROI Improvement

0%

Attribution Accuracy

0+

Platform Integrations

How It Works

Four Steps to Smarter Marketing

1

Connect

Link your game, campaigns and landing page in minutes. TRACKS integrates with Steam, PlayStation, Xbox, Nintendo, and more — plus every major ad platform. No SDK required, minimal setup effort.

2

Measure

See your full marketing funnel in one place — awareness, engagement, wishlists, installs, retention, and brand health. Every metric, every channel, every storefront, updated multiple times a day.

3

Optimize

Act on insights at every stage. Shift budget to top-performing channels, feed conversion data back to ad networks, discover which creatives actually drive results, and spot trends before your competitors do.

4

Improve ROI

Lower CPIs, higher ROAS, and smarter spend allocation — driven by closed-loop attribution and real conversion data flowing back to your ad platforms. Every campaign gets better over time.

Full-Funnel Coverage

From First Impression to Loyal Player

Most tools only show you part of the picture. TRACKS covers every stage of the marketing funnel — so you always know what's working and where to invest next.

Awareness

TRACKS aggregates impression and reach data across paid ads, influencer channels, and organic sources — plus social listening data from YouTube, TikTok, X, Reddit, Twitch, Meta, and news outlets. Compare Share of Voice against competitors, track brand mentions, and see the full picture of how your game enters the conversation.

ImpressionsReachCPMShare of VoiceMentions
Explore the full funnel →
TRACKS

One Platform. Infinite Insights.

Full-Funnel Analytics

See your entire marketing funnel at a glance — from awareness and engagement through wishlists and installs to retention and LTV. One dashboard, every metric, all channels and storefronts.

  • Awareness → Engagement → Wishlist → Install → Retention pipeline
  • Unified view across performance media, direct buys, and influencer
  • Data updated multiple times a day across all sources

Media Performance

Compare spend, efficiency, and volume across performance media, media houses, and influencer channels. See which channel group delivers the best CPI, CPM, and ROAS — side by side.

  • Channel-group breakdowns with spend and KPI comparison
  • Postback conversions to all major networks
  • Influencer and creator campaign tracking and ROI

Creative Intelligence

Understand which creatives drive results at every funnel stage — not just clicks. A/B test assets, analyze fatigue curves, and find winning formats across all channels.

  • Creative performance tied to installs and wishlists
  • Fatigue detection to identify when creatives lose effectiveness
  • Cross-network A/B testing and winner scaling

Wishlist Intelligence

Understand wishlist velocity, cost per wishlist, and organic vs. paid splits. Track which campaigns and creatives build pre-launch demand — with breakdowns by geo and channels.

  • Cost per wishlist and wishlist conversion rates
  • Organic vs. paid wishlist attribution
  • Geographic wishlist breakdowns by campaign source

Brand Health

Monitor sentiment, Steam ratings, community growth, and media mentions across YouTube, TikTok, X, podcasts, news outlets, Twitch and more. See how campaigns shift perception.

  • Sentiment analysis and Steam review tracking
  • Mention monitoring across key social channels
  • Community growth across Reddit and Steam

Player Lifecycle

Map the full player journey from first ad impression to install, retention, and re-engagement. Track D1, D3, D7, D14, and D30 retention cohorts by acquisition source.

  • DAU, WAU, MAU, returning and reactivated players
  • D1–D30 retention cohorts by acquisition channel
  • Cohort analysis tied back to campaigns

TRACKS Attribution

Attribute every install across Steam, Epic Games Store, PlayStation, Xbox, and Nintendo — out of the box with TRACKS. Server-side tracking with up to 96% accuracy, no SDK required.

  • Cross-platform install attribution in real time
  • Server-side tracking — no client SDK needed
  • Deterministic + probabilistic matching models

Privacy-First

GDPR and CCPA compliant by design. No cookies, no personal data stored. Built for a post-IDFA world.

  • No cookies or PII storage
  • GDPR & CCPA compliant out of the box
  • Aggregate reporting with differential privacy

Full-Funnel Analytics

See your entire marketing funnel at a glance — from awareness and engagement through wishlists and installs to retention and LTV. One dashboard, every metric, all channels and storefronts.

  • Awareness → Engagement → Wishlist → Install → Retention pipeline
  • Unified view across performance media, direct buys, and influencer
  • Data updated multiple times a day across all sources

Media Performance

Compare spend, efficiency, and volume across performance media, media houses, and influencer channels. See which channel group delivers the best CPI, CPM, and ROAS — side by side.

  • Channel-group breakdowns with spend and KPI comparison
  • Postback conversions to all major networks
  • Influencer and creator campaign tracking and ROI

Creative Intelligence

Understand which creatives drive results at every funnel stage — not just clicks. A/B test assets, analyze fatigue curves, and find winning formats across all channels.

  • Creative performance tied to installs and wishlists
  • Fatigue detection to identify when creatives lose effectiveness
  • Cross-network A/B testing and winner scaling

Wishlist Intelligence

Understand wishlist velocity, cost per wishlist, and organic vs. paid splits. Track which campaigns and creatives build pre-launch demand — with breakdowns by geo and channels.

  • Cost per wishlist and wishlist conversion rates
  • Organic vs. paid wishlist attribution
  • Geographic wishlist breakdowns by campaign source

Brand Health

Monitor sentiment, Steam ratings, community growth, and media mentions across YouTube, TikTok, X, podcasts, news outlets, Twitch and more. See how campaigns shift perception.

  • Sentiment analysis and Steam review tracking
  • Mention monitoring across key social channels
  • Community growth across Reddit and Steam

Player Lifecycle

Map the full player journey from first ad impression to install, retention, and re-engagement. Track D1, D3, D7, D14, and D30 retention cohorts by acquisition source.

  • DAU, WAU, MAU, returning and reactivated players
  • D1–D30 retention cohorts by acquisition channel
  • Cohort analysis tied back to campaigns

TRACKS Attribution

Attribute every install across Steam, Epic Games Store, PlayStation, Xbox, and Nintendo — out of the box with TRACKS. Server-side tracking with up to 96% accuracy, no SDK required.

  • Cross-platform install attribution in real time
  • Server-side tracking — no client SDK needed
  • Deterministic + probabilistic matching models

Privacy-First

GDPR and CCPA compliant by design. No cookies, no personal data stored. Built for a post-IDFA world.

  • No cookies or PII storage
  • GDPR & CCPA compliant out of the box
  • Aggregate reporting with differential privacy
Learn more about TRACKS →
Integrations

Connects to Everything You Use

Ad Networks

Connected to all major media platforms with spend, creative, and conversion data — plus automatic postbacks to close the loop.

Google AdsMeta AdsTikTok AdsX AdsReddit AdsDV360SnapchatTwitch+more

Web & Tracking Links

Landing page integration via TRACKS API and GA4, plus branded tracking links for influencers, media buys, and organic channels.

TRACKS APIGoogle Analytics 4Influencer LinksMedia Buy LinksOrganic LinksCustom Domains

Game Telemetry & Steam

TRACKS API to track game installs, demo installs, and other relevant player metrics. Dedicated Steamworks API for wishlists, followers, and traffic data.

TRACKS API
SteamEpic Games StorePlayStationXboxNintendo

Social & Brand Health

Social listening, sentiment analysis, and share of voice tracking across all major content and community platforms.

YouTubeTikTokX (Twitter)TwitchRedditPodcastsNews & PressMeta+more
See all integrations on the TRACKS platform →
Other Products from Second Stage

More Tools for Games Marketers

Gateway dashboard

Gateway

The Marketing Co-Pilot for Games

Turn market data into actionable insights. Game research, competitor analysis, audience targeting, and content creation tools for game marketers.

  • Market data, sales estimates, and competitor insights
  • Audience targeting and social sentiment analysis
  • Marketing decks and media kits
  • Free tier available — start in minutes
Learn more →Explore Gateway →
ReadySet.gg editor

ReadySet.gg

Coming Soon

Game Landing Pages in Seconds

Import your game from Steam or IGDB, get conversion-optimized copy, customize with a visual editor, and publish on your own domain.

  • One-click import from Steam or IGDB
  • Pre-written copy optimized for conversion
  • Visual drag-and-drop editor — no code needed
  • Custom domains with free SSL certificates
Learn more →Try ReadySet.gg →
Insights

Latest from the Blog

TRACKS

Why Are Video Game Publishers Leaving Up To 40% ROI on the Table ?

Most video game marketing teams are flying blind. They’re pulling data from five different dashboards, trying to reconcile numbers that don’t match, and making…

5 min
TRACKS

From Buzz to Business Impact: Share of Voice Intelligence in TRACKS

In today’s PC and console market, success is not only defined by installs and revenue. Visibility matters. Attention matters. Competitive positioning matters.…

2 min
TRACKS

Introducing Player Lifecycle in TRACKS: Connecting Attribution to Retention, Churn and Reactivation

Understanding where installs come from is only the first step in modern PC and console game marketing. The real question publishers and performance marketers…

2 min
View all insights →

What Our Partners Say

“
TRACKS allowed us to move quickly, gain the insights we needed, and optimize our campaigns in real time without getting bogged down in complex tech setups.
Marie-Joelle Paquin

Marie-Joelle Paquin

Director of MarketingRed Barrels

“
Second Stage's expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success.
Kai Stuewe

Kai Stuewe

Country Manager GSA & Digital Commercial Director EMEACapcom

“
From pre-launch awareness to post-launch support, their customized spend solutions and dashboard provided excellent insights and informed decisions when marketing our game.
Shaun Hatton

Shaun Hatton

Performance Marketing ManagerOffworld Industries

Ready to level up your marketing?

See how TRACKS can transform your game's marketing performance.

Book a Demo