In the high-stakes world of game marketing, every dollar counts. Whether you’re a publisher launching a new title or an agency running performance media for a AAA studio, the pressure to prove ROI and optimize spend is relentless. Yet most studios still rely on fragmented data, delayed reports from storefronts, and disconnected analytics to guide decisions. The result? Wasted budget, missed opportunities, and guesswork disguised as strategy.
This is where TRACKS changes the game. Our platform is not a “nice-to-have” dashboard or a bolt-on analytics tool—it’s a foundational system for real-time attribution, media optimization, and strategic decision-making. Studios and agencies using TRACKS consistently report 20–30% improvements in ROI, and in some cases even higher when combined with creative optimization and brand health insights.
Real-Time Sales, Installs & Wishlist Data Per Channel, Store, Geo, and Creative
Most marketers in the gaming space operate with a frustrating time lag. Sales and engagement data from platforms like Steam, Epic Games Store, Xbox, PlayStation, and Nintendo Switch often arrive days or even weeks after launch. Worse, that data rarely connects back to media campaigns in any actionable way.
TRACKS closes that gap completely. Our platform provides real-time visibility into installs, wishlist growth, and DLC sales, broken down per store, per marketing channel, per geography, and even per ad creative. This lets you react instantly adjust budgets, swap creatives, shift geo focus, without waiting for store dashboards or guessing which campaign drove the spike.
And even if you’re lucky enough to get data from stores quickly, there’s still no way to tie it back to media efforts unless you’re using a platform like TRACKS. Without attribution clarity, you’re flying blind.
Postback Conversions That Make Your Ad Spend Smarter
TRACKS doesn’t just measure performance; it helps improve it. Through postback conversion signals, TRACKS sends real-time purchase and install data back to ad platforms like Meta, Google, TikTok, and X. This feedback allows those platforms to retarget users who showed interest but didn’t convert, or exclude buyers to avoid wasting impressions and budget.
This feature alone can dramatically boost campaign efficiency and ROAS, especially when scaled across multiple geo-targeted campaigns and ad platforms.
Incrementality Testing for True Campaign Value
How much of your game’s success is actually driven by marketing and how much would have happened anyway?
With incrementality testing, TRACKS gives you the answer. Whether you’re investing in paid media, influencers, or PR, you can isolate the true lift driven by each channel, in each region. This allows publishers to shift budgets from “noisy but ineffective” campaigns to those that actually move the needle.
You’ll no longer have to guess whether influencer X or media campaign Y helped drive sales in Germany or the US, you’ll know.
Brand Health Monitoring That Drives Strategic Precision
TRACKS also includes an integrated Brand Health tool, giving you deep insights into how your title is performing against competitors in different regions. Are you top-of-mind in France? Is your game getting enough share of voice in the US or Japan? Do you need to adjust messaging or push more aggressively in underperforming territories?
By understanding brand awareness and sentiment per geo, per campaign, and over time, you can make smarter decisions about where to spend and how to speak to your audience.
Smarter Creative and Campaign Optimization, From Awareness to Conversion
TRACKS isn’t just about backend data. Our platform supports awareness tracking, wishlist monitoring, and creative-level reporting, giving you end-to-end clarity on how your assets perform at every stage of the funnel.
Whether you’re A/B testing two video creatives or evaluating how a TikTok campaign drives wishlist growth in Spain, TRACKS delivers the clarity to act fast.
Up to 30–40% Budget Efficiency Gains—Proven Across Campaigns
Studios and agencies using TRACKS frequently see up to 30–40% efficiency gains across their campaign budgets. By eliminating waste, tightening targeting, automating postbacks, and enabling real-time adjustments, TRACKS ensures that every dollar is working harder.
This isn’t a future promise—it’s what leading teams are experiencing today. And in a landscape where margins are tight, launch windows are crowded, and user acquisition is getting more expensive, those gains can define the success of your next title.
Not Using TRACKS Is Like Driving Blind
Running game marketing without TRACKS is like driving without a speedometer, fuel gauge, or GPS. You might still move but you won’t know how fast, where you’re going, or when you’ll run out of resources. And chances are, you’ll take the wrong turn more than once.
In a market where player behavior shifts rapidly and every ad dollar is scrutinized, you simply can’t afford to guess.
To learn how TRACKS can help your studio or agency unlock up to 30% higher ROI and take full control of your marketing performance, get in touch with our team or request a live demo.