Why Brand Health Is The Silent Growth Engine For PC And Console Games
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicator of success…
The Hidden Cost Of Poor Attribution: How Gaming Studios Can Stop Wasting Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with attribution—understanding which…
Crafting an Effective Media Strategy for Games: The Journey from Awareness to Conversion
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for success. Combining data-driven insights with a strategic approach to media planning significantly enhances the effectiveness of your media campaigns. This involves tailoring…
Why the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a recent survey by the…
