We’re excited to celebrate the launch of Crown Gambit, a new narrative tactical game from Playdigious and Not A Shark, now available on Steam!

At Second Stage, we’re proud to have powered the game’s launch marketing through TRACKS, our custom analytics and attribution platform designed to drive smarter, performance-based decisions for game publishers.

By implementing TRACKS for Steam attribution, we’ve helped ensure the campaign is not only impactful but also measurable—providing clear insight into what’s working across channels.

How TRACKS Supports the Crown Gambit Campaign:

Steam Attribution: Tracks user behavior and conversion data on the Crown Gambit website with pinpoint accuracy from various media sources, including paid and organic channels.

Cross-Channel Performance Insights: Consolidates performance metrics from multiple traffic sources to provide unified, actionable reporting.

Creative Optimization: Enables rapid iteration of creative and media strategies based on real-time creative and audience insights.

Brand Health & Share of Voice: Based on Crown Gambit’s competitors, Tracks provides a share of voice and social listening data.

Ready to dive into the action?
👉 Play Crown Gambit on Steam 👑♠️