Game Analytics That Power Better Campaigns
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…
How to Predict Steam Wishlists Before You Launch Your Game ?
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on platforms like Steam, wishlists signal player intent, inform demand forecasting, and influence internal decisions…
Gateway: The Ultimate Ad Platform for Reaching PC & Console Gamers
Reaching the right audience is one of the biggest challenges in game marketing today. As competition intensifies and acquisition costs rise, relying solely on social media and walled gardens is no longer sufficient. For publishers and studios seeking scalable, efficient,…
The Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…
The Hidden Power of Awareness in Video Game Marketing
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the foundation for success…
The Ultimate Game-Changer: Why Advanced Attribution Matters
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant challenge: tracking player behavior and…
