in Marketing Strategy, Second Stage, TRACKS by Christian Szymanski

Game Analytics That Power Better Campaigns

In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more efficient in every marketing decision. That’s…

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 in Marketing Strategy, Second Stage, TRACKS by Christian Szymanski

The Key to Strong Game Launches: Tracking Attribution and Brand Health

In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point of truth,” marketers face the challenge of understanding campaign performance and making data-driven…

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