The Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a "point of truth," marketers face the challenge of understanding campaign performance and making data-d ...
The Hidden Power of Awareness in Video Game Marketing
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the foundati ...
The Hidden Science Behind Cross-Platform Attribution in Game Marketing
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture of th ...
The Ultimate Game-Changer: Why Advanced Attribution Matters
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant chal ...
