Turn Insights
Into Players.

We help you maximize the efficiency and ROI of your marketing initiatives with powerful tools and services built specifically for PC and console games.

Our platforms — TRACKS and GATEWAY — enable gaming companies to increase wishlist conversions, attribute sales with precision, and track marketing performance throughout the entire product lifecycle.

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Capcom
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TRACKS
Drive Player Growth with Powerful Insights

TRACKS Attribution

Track the entire customer journey with TRACKS' attribution tracking for PC and console games, from ad clicks to installs.

Full-Funnel Analytics

Gain a unique perspective on essential metrics like UA, media performance, creative effectiveness or brand health.

 Learn more

Valuable
Insights

Use free games marketing tools for smarter planning and better decision-making.

Targeted
Campaigns

Reach gamers with unparalleled accuracy with our own game affinity targeting (GAT).

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GATEWAY
Your Games Marketing Co-Pilot
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Marketing Intelligence for PC & Console

Built for Indie to AAA Game Marketers

At SECOND STAGE, we’re passionate about helping games succeed.

We enable gaming publishers, indie developers, and agencies to deliver better marketing results through our platforms, TRACKS and GATEWAY — purpose-built tools designed to track, target, and optimize performance for PC and console games.

But we’re more than just technology. With deep roots in the gaming industry, we combine our tools with data-driven strategies, expert campaign management, and a trusted partner network to help games finding success from announcement to launch and beyond.

 About Us

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latest Insights from our team

Explore our in-depth analysis and learn more about data-driven marketing methodologies tailored to the gaming industry.

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Mario Gerhold, Knights Peak

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"Using TRACKS provided complete transparency across all activations, and their approach to marketing analytics and attribution tracking was exactly what we needed."

Kai Stuewe, Capcom

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"Second Stage's expertise in data-driven marketing for gaming is second to none. They truly understand the unique challenges of the gaming industry and deliver solutions that drive measurable success."

Shaun Hatton, Offworld

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"From pre-launch awareness to post-launch support, their customized spend solutions and dashboard provided excellent insights and informed decisions when marketing our game."

Testimonials

Real Results. Real Feedback.

We’re proud to have helped numerous gaming companies to achieve measurable results through our offerings.

But don’t just take our word for it — hear directly from our partners about their experiences working with us.

For Publisher

We empower your growth with advanced marketing intelligence, enabling data-driven decisions that maximize impact and drive ROI for your games across PR and console platforms.

For Indies

While you create your game, we support with data-driven insights and services. Our performance campaigns boost visibility, drive wishlists, and increase sales.

For Agencies

We're your partner, not your competitor. With analytics, attribution tracking, and managed services, we deliver valuable campaign insights to drive outstanding client results.