July
Tracking the True Value of Community, Influencer, and Organic Efforts
At Second Stage, we continue to evolve TRACKS to meet the real needs of game publishers, studios, and agencies. While TRACKS has always been a powerful solution for tracking paid media performance with granular insights by strategy, channel, store, and c ...
Measure What Matters: Awareness Tracker and CPQ Now in TRACKS
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and ROAS ar ...
