For game publishers and marketers, few signals are as valuable before launch as wishlists. They represent intent, anticipation, and potential future revenue. While installs and purchases can only be tracked once a game is live, wishlists give an ear ...
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more ...
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture ...
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant ...
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tool ...
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to understand the true impact of their marketing campaigns. With an ever-growing list of advertisi ...
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicato ...
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every dollar spent is crucial. Unfortunately, many game studios face significant challenges with ...
Second Stage, a pioneering marketing intelligence agency for the gaming industry, is excited to announce its newest product: Second Stage TRACKS. This groundbreaking platform will premiere at Gamescom 2024, and appointments are now open. TR ...
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a ...
