In the gaming industry, precise tracking and accurate attribution are essential, not optional. Yet too many companies struggle with inaccurate data, incomplete integrations and wasted expenditure. We operate differently. Our model is built like a ...
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and RO ...
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more ...
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a "point of truth," marketers face the challenge of understanding campaign performance and making d ...
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the fou ...
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex. Cross-platform attribution is crucial for game studios looking to gain a complete picture ...
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition. However, game studios—particularly AAA and live service game developers—face a significant ...
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and anticipation before launch is critical to a game’s success. One of the most powerful tool ...
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to understand the true impact of their marketing campaigns. With an ever-growing list of advertisi ...
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more crucial than ever. Brand health isn’t just a metric for consumer goods; it’s a vital indicato ...
