Imagine launching a new PC or console game and seeing a Cost Per Install (CPI) of €13–€14 on day one of your initial marketing push across platforms like Reddit, Meta (Facebook/Instagram), or Pmax (Google Performance Max). It's a critical moment for ...
The disconnect between marketing investment and storefront results has been a primary frustration for PC and console publishers for years. While mobile developers have long relied on clear attribution, those operating on Steam, PlayStation, or Xbox ...
For PC and console publishers, the pre-launch phase is no longer a soft warm-up. It is a measurable, high-impact stage that determines how efficiently a title can scale toward launch. Wishlist velocity, source-level discovery, demo engagement and cr ...
In the gaming industry, precise tracking and accurate attribution are essential, not optional. Yet too many companies struggle with inaccurate data, incomplete integrations and wasted expenditure. We operate differently. Our model is built like a ...
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and RO ...
In the world of PC and console game marketing, content creators—streamers—have become one of the most powerful drivers of awareness and interest. But while their creative impact is undeniable, the ability to quantify their value remains a challenge. ...
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actuall ...
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise, game publishers—indie and AAA alike—need to be more strategic, more data-informed, and more ...
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a "point of truth," marketers face the challenge of understanding campaign performance and making d ...
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to know it exists. Awareness isn’t just the starting point of a marketing funnel—it’s the fou ...
