How TRACKS Compares
Not every attribution platform is built for games — and not every games analytics tool delivers full-funnel attribution. TRACKS is the only marketing intelligence platform purpose-built for PC and console from the ground up.
TRACKS
Other Platforms
Primary platform focus
PC & console from day one (Steam, Epic, PlayStation, Xbox, Nintendo)
Mobile-first MMPs adding PC/console, or PC analytics tools without full attribution
Attribution scope
Full-funnel: ad networks, influencers, direct buys, owned media, storefront data
MMPs: strong on ad networks, limited storefront depth. PC tools: measurement without postback integration
Architecture
Server-side, no SDK required
SDK-based or S2S bolt-on for non-mobile platforms
Data hosting
Your own Google Cloud project — you keep the keys
Vendor-hosted shared infrastructure
Service model
Fully managed — setup, config, ongoing optimisation support
Self-serve SaaS with tiered support
Storefront integration
Native Steamworks integration with wishlist, install, and player data
S2S event API requiring manual implementation, or analytics without storefront attribution
Privacy approach
No cookies, no persistent IDs, pseudonymised by default, deployed in your cloud
SDK-based tracking, vendor-hosted data, varies by platform
Pricing model
Aligned to marketing spend — scales with your campaigns
Per-install, per-MAU, or tiered feature pricing
A Different Approach
Whether you're comparing against mobile-first MMPs or PC and console analytics tools — here's what sets TRACKS apart.
Built for PC & Console. Not Adapted from Mobile.
Most attribution platforms started in mobile and later added PC and console support. That means SDK-centric architectures, device-ID dependencies, and workflows designed around app stores — none of which map cleanly to Steam, Epic, PlayStation, or Xbox. TRACKS was designed from day one for the way PC and console games are actually marketed and sold. No SDK required. No mobile assumptions. Just attribution that works for storefronts that don't expose user-level data.
Your Infrastructure. Not a Shared SaaS.
Traditional MMPs and analytics platforms route your campaign data, revenue metrics, and player behaviour through their own servers. TRACKS is different: it deploys directly into your Google Cloud project. Your data never leaves your infrastructure, and sensitive launch and revenue intelligence stays confidential. Very few attribution platforms in gaming offer this level of data sovereignty.
Managed Service. Not Just a Dashboard.
Self-serve platforms hand you a login and a knowledge base. TRACKS comes with a dedicated team that handles setup, campaign configuration, dashboard customisation, and ongoing optimisation support. We work as an extension of your marketing team — not a vendor you file support tickets with.
Privacy-First. Not Privacy-Patched.
When your attribution platform was built for a world of device IDs and advertising identifiers, privacy compliance becomes a retrofit. TRACKS was built for a post-IDFA, cookieless reality from the start — pseudonymised data, no persistent identifiers, consent-gated postbacks, and 30-day automatic deletion. Compliance is the architecture, not an add-on.
See the difference for yourself.
Book a walkthrough and we'll show you exactly how TRACKS works for your games and your marketing stack.