OUR TEAM

Meet the Second Stage Squad

Second Stage’s management team brings together over 75 years of combined experience in the games and media industries. With backgrounds spanning major publishers like Capcom and Codemasters, as well as global media agency networks such as Starcom and Publicis, the team offers a deep, cross-disciplinary understanding of both sides of the ecosystem.

At Second Stage, this expertise drives our ongoing mission to redefine marketing intelligence for the gaming industry - helping publishers, developers, and marketers unlock actionable insights and measurable impact.

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Co-Funded by the European Union.

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Egemen Arslan

Operations & BI
Egemen's passion lies in blending creativity with data, optimizing media strategies, and building high-performing teams that are ready for the future of marketing. His all-time favorite game is Diablo II.
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Matthias Mirlach

Product & Strategy
With over 20 years of experience in the industry, Matthias is a seasoned games marketing strategist who has worked on everything from indie titles to AAA blockbusters. His motto is simple: if it’s a game, he’s game.
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Christian Szymanski

Finance & Operations
Drawing on two decades of experience in the gaming industry, Christian's passion for gaming and marketing fuels his mission to provide data-driven solutions to strengthen gaming brands. His all-time favorite game is the Civilization series, with Part IV at the top of the list.
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Gabriela Leopard

Operations & BI
Gabriela excels in Performance Marketing, Media Strategy, Media Planning & Execution, Programmatic Advertising and Direct Media Buy, providing crucial support to our clients. As an avid racing game fan, her favorite series is Gran Turismo.
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Baris Putun

Data & Technology
Baris acts as an operational consultant to our clients, assisting with data science projects, marketing research, tracking frameworks and more. He also leads our Ad Ops and Data Analyst units. His favorite games are Dragon Age: Origin and Star Wars: Knights of the Old Republic.

Our personal gaming history began with titles such as Yoshi’s Island, Wipeout and Day of the Tentacle and has continued to this day. Whether AAA must-haves like Diablo or The Witcher or celebrated indie darlings like Slay the Spire or Signalis, our shared passion for games is the core and driving force behind our company.

Professionally, we’ve been able to accompany and support established series such as Resident Evil or Total War, worked with indie studios and games festivals and now use our combined experience to support publishers and developers of all sizes with Second Stage in the increasingly complex tasks of digital marketing and thus contribute to the success of their games.

We also work with agencies and brands to provide our platforms and services and incorporate our knowledge of gaming audiences and marketing opportunities into their initiatives.

For us, our claim „Get to the Second Stage“ means that the games and our clients are always in the spotlight – but that we can use our expertise to help enlarge the stage for our projects.

We firmly believe that we are stronger together and look forward to every conversation about exciting new projects – or simply exchanging views on the latest trends in gaming and marketing. We look forward to your friend request!

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WHY CHOOSE US

specialists in data-driven marketing
for Games

At Second Stage, we are driven by commitment, innovation, experience, and confidence. These pillars shape our approach, guiding us to deliver excellence in gaming marketing.

 

Commitment

We are committed to driving the growth of our clients' businesses and helping them achieve their goals.

Innovation

We believe that gaming is an ever-evolving landscape and we bring this spirit to our contemporary data-driven marketing solutions.

Experience

We have a long-standing experience in the gaming space and in BI, ad tech, media and marketing strategy.

Confidence

We exude trust and reliability, instilling confidence in our clients and their audiences.

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At Second Stage, we see ourselves as a collective – a collaboration between our dynamic team and a network of valued partners who share our values and vision. Together, we bring diverse talents and deep expertise to break new ground in pursuit of meaningful impact.

We work closely with trusted partners across brand strategy, influencer marketing, digital advertisement, localization, creative services, and web development, as well as with industry associations and alliances that align with our principles. This synergy forms a comprehensive collective capable of delivering holistic digital marketing campaigns tailored for the gaming industry, all driven by shared values and a commitment to excellence.

We have partnered with:

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