The Outlast Trials Uses TRACKS to Measure Marketing Impact of Season 4 Launch

With the release of The Outlast Trials: Season 4, Red Barrels is once again pushing the boundaries of multiplayer horror, and this time, they’re also bringing new clarity to their marketing performance.

Season 4 introduces a slew of new content, including a terrifying new threat in the form of the Conjoined Twins, a twisted shopping mall test zone, new programs, challenges, and rewards. But with growing expectations and a global player base, every beat of a campaign matters and understanding what’s working across storefronts, platforms, and channels is more important than ever.

That’s where TRACKS comes in.

Red Barrels is using TRACKS to monitor campaign effectiveness across:

  • Organic vs. paid channel performance
  • Installs, wishlists, behavior per storefront (Steam, Epic, PlayStation, Xbox)
  • ROI breakdowns by geo, creative, and storefront
  • Community sentiment and brand health metrics

By adopting TRACKS for Season 4, the team is able to see what’s driving engagement in real-time, optimize campaigns as they run, and align their marketing efforts with player behavior , not guesswork. Watch the trailer: https://www.youtube.com/watch?v=pHfnGuxdKxE  

Comments are closed.