Accelerate growth and drive revenue
with smarter analytics and attribution
— purpose-built for PC and console games.

One Platform. Infinite Insights.

 Try our Demo
Capcom
Reference-CM-bw
Reference-LI-bw
Reference-Sega-bw
Reference-Sumo-bw
Reference_KP_bw

TRACKS is an advanced marketing intelligence platform built specifically for PC and console games, designed to maximize campaign revenue through comprehensive marketing analytics and full-funnel attribution tracking.

With TRACKS, game marketers gain powerful tools to optimize both marketing strategies and performance outcomes through the full product lifecycle.

Unparalleld Insights

Gain a unique perspective on essential metrics like UA, media performance, creative effectiveness or brand health with TRACKS — delivering tailored tracking and analysis for PC & console.

TRACKS Attribution

Get full-funnel visibility with TRACKS' attribution tracking for PC and console games, covering everything from ad clicks to installs. Use postbacks to target high-value players and boost the effectiveness of your campaigns.

Increased Return on Ad-Spend

Improve your Return on Ad Spend with TRACKS. Identify top markets, understand audience engagement, and choose the best-performing media channels to optimize your campaign when it matters.

Full-Funnel Analytics

Gain a comprehensive perspective on essential campaign metrics, including installs and user acquisition, media performance, creative effectiveness, web analytics, and brand health.

TRACKS only collects what’s necessary and relies on anonymization and consent-based tracking to meet GDPR requirements.

Data is stored on-premise and protected through encryption, controlled access, and compliant handling standards built for modern regulations.

 Learn more
tracks-tiers-visual

✓ Integrated full-funnel attribution tracking for PC and console.
 
✓ 65+ platform data integrations for media, social, brand health & influencer performance.
 
✓ Individual modules for UA & install tracking, media performance, web analytics, creative performance, brand health and more.
 
✓ Custom configurations for individual games at every stage of their lifecycle.
 
✓ Updates up to four times per day.
 
✓ Export all data to your analytics suite.
Learn More In The TRACKS Platform Overview
Learn More About TRACKS Attribution              

Insights

Learn more about TRACKS

Dive into expert guides that show you how to get the most out of TRACKS.

 Read More

Find the Perfect Plan for Your Game

TRACKS offers flexible plans tailored to meet the diverse needs of your games and campaigns.

Whether you’re an indie studio, marketing agency, or major gaming publisher, our adaptable pricing delivers the insights and analytics you need to drive success. Get in touch to discover how TRACKS can power your growth.

Get in touch

Enhance your TRACKS experience with optional services:

UA Growth Framework

Unlock scalable and sustainable user acquisition with our proven UA Growth Framework designed for PC & Console games. 

Get in touch

Campaign Auditing

Actionable insights and strategic recommendations for your UA & media teams, powered by TRACKS data analytics.

Get in touch

Campaign Management

End-to-end media strategy, planning, and execution powered by our extensive network of partner agencies.

Get in touch

Telemetry
Setup

Hands-on support for setting up in-game telemetry in Unity or Unreal Engine, provided by our expert development team.

Get in touch

Pierre Chetreff

Co-Founder, Not A Shark Company
"For media buying in video games, attribution is non-negotiable, and TRACKS is one of the very few tools that actually delivers at scale. The team is extremely responsive; any issue gets handled fast. I recommend Second Stage without hesitation, and have been doing so as an alternative to more expensive attribution platforms for a while now!"

Marie-Joelle Paquin

Marketing Director, Red Barrels
"The collaboration between Best in Slot, Second Stage, and our team has been seamless and the hands-on support made a huge difference. TRACKS allowed us to move quickly, gain the insights we needed, and optimize our campaigns in real time without getting bogged down in complex tech setups."

Andrew Pappas

Founder, RenGen Marketing
"Probably one of the most comprehensive attribution solutions I've seen in a long time."