State-of-the-Art Attribution for PC & Console
Unlike mobile attribution tools retrofitted for PC, TRACKS Attribution was designed from the ground up for the unique challenges of PC and console marketing — where storefronts strip tracking data and traditional methods fail.
The Industry Problem
Zero attribution data shared — all tracking is stripped
Digital storefronts are a black box. They don't share attribution data, strip all tracking parameters, and give publishers zero visibility into which marketing efforts actually drove each install.
Measured Attribution
When a player clicks a campaign link, TRACKS generates a unique click ID that follows them through the landing page to the storefront. When the game is installed, TRACKS matches the install back to the original click — deterministically.
- Game-side tracking via lightweight server call
- Unique click IDs assigned at campaign level
- Real-time matching across all major storefronts
Probabilistic Modelling
For installs that can't be directly matched, TRACKS uses probabilistic Markov chain models to redistribute untracked installs across campaigns based on observed exposure patterns — the same class of models used in leading econometrics research.
- Statistical modelling based on campaign exposure data
- Redistributes untracked installs proportionally
- Continuously improves as more data flows through
How Both Methods Combine
click_38f2aclick_91b7cclick_d4e01~20% of installs matched deterministically
~80% redistributed via Markov chains
The most accurate attribution solution available for PC and console games — built following privacy-by-design best practices.
The Attribution Pipeline
Marketing Activation
Paid ad or branded link
Product Landing Page
Player visits & shows intent
Digital Storefront
Steam, PSN, Xbox, Epic, Nintendo
Game
Player installs & plays
On-Premise
Client Cloud
Raw data hosted on the client's own infrastructure
Datalake
BigQuery
Aggregated data hosted & processed on our end
Visualisation
TRACKS Reporting Suite
Web interface & dashboards
Fully Managed Setup — Live in Days, Not Months
You don't need a team of data analysts, developers, or attribution specialists to get started. TRACKS is a fully managed service — our team handles the entire integration, from connecting your storefronts and ad networks to configuring your dashboards. Most clients are fully live within days.
Fully Managed
Our team handles setup, configuration, and ongoing optimization
Days, Not Months
Go from kickoff to live dashboards in days — not a multi-quarter project
No Specialists Needed
No data engineers, no attribution experts, no SDK developers required on your side
Close the Loop with Ad Networks
Attribution data is only half the picture. TRACKS automatically sends server-to-server conversion signals (postbacks) back to your ad networks — telling their algorithms exactly which impressions and clicks led to real installs. This closes the feedback loop, enabling ad platforms to optimize targeting, bidding, and audience selection for your best-converting players.
TRACKS
Install detected
Metaconversion received
Google Adsconversion received
TikTokconversion received
Redditconversion received
X (Twitter)conversion received
Snapchatconversion receivedAd networks use this data to optimize targeting & bidding for future campaigns
Without postbacks, ad networks are blind to what happens after the click. They can't tell which audiences convert, which creatives drive installs, or which campaigns deliver ROI. TRACKS postbacks give platforms like Meta, Google, and TikTok the conversion signals they need to train their algorithms on your actual results — not just proxy metrics like clicks and impressions. The result: lower CPIs, better ROAS, and campaigns that get smarter over time.
Ready to level up your marketing?
See how TRACKS can transform your game's marketing performance.