The disconnect between marketing investment and storefront results has been a primary frustration for PC and console publishers for years. While mobile developers have long relied on clear attribution, those operating on Steam, PlayStation, or Xbox ...
In the gaming industry, precise tracking and accurate attribution are essential, not optional. Yet too many companies struggle with inaccurate data, incomplete integrations and wasted expenditure. We operate differently. Our model is built like a ...
At Second Stage, we believe that understanding the full journey of a player, from first impression to conversion, is essential for building smarter, more effective game marketing campaigns. While lower-funnel metrics like installs, purchases, and RO ...
In the world of game marketing, many studios and publishers still treat paid media like a light switch; turning campaigns on and off in short bursts around key milestones like announcement trailers, pre-orders, or launch day. While this approach may ...
As data privacy regulations tighten and expectations for transparency grow, game studios are under increasing pressure to ensure full compliance with frameworks like GDPR and CCPA—without compromising their ability to measure marketing performance. ...
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media platforms, storefronts, and devices, understanding where your installs and in-game actions actuall ...
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for success. Combining data-driven insights with a strategic approach to media planning significantly enhances the effectiveness of ...
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue, companies are finding it increasingly difficult to sustain their success. According to a ...
