Web Conversions CVR%
The percentage of website visitors who completed a desired action, such as clicking a 'Buy Now' button or signing up — calculated as conversions divided by total website visitors.
More under “W”
WAU (Weekly Active Users)
The total count of unique players who opened the game at least once within the last 7 days.
ReadWeb Analytics Metrics
Metrics used to evaluate the performance of a website, including metrics such as page views, session duration, and bounce rate.
ReadWeb Conversions
The number of completed actions on a website that align with marketing goals, such as purchases or sign-ups.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.