WAU (Weekly Active Users)
The total count of unique players who opened the game at least once within the last 7 days.
More under “W”
Web Analytics Metrics
Metrics used to evaluate the performance of a website, including metrics such as page views, session duration, and bounce rate.
ReadWeb Conversions
The number of completed actions on a website that align with marketing goals, such as purchases or sign-ups.
ReadWeb Conversions CVR%
The percentage of website visitors who completed a desired action, such as clicking a 'Buy Now' button or signing up — calculated as conversions divided by total website visitors.
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TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.