Influencer / Streamer Analytics Metrics
Metrics related to the performance and impact of content created by influencers or streamers, such as engagement rates and audience reach.
More under “I”
Impressions
The number of times an advertisement is displayed to users, regardless of whether it was clicked or not. One impression is counted each time the ad appears on a user’s screen.
ReadInstall CVR%
The percentage of website visitors who ultimately installed or purchased the game — calculated as installs divided by website visitors.
ReadIP Address
A unique string of numbers separated by periods (IPv4) or colons (IPv6) that identifies a device on a network.
ReadSee these metrics in action
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