Impressions
The number of times an advertisement is displayed to users, regardless of whether it was clicked or not. One impression is counted each time the ad appears on a user’s screen.
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Influencer / Streamer Analytics Metrics
Metrics related to the performance and impact of content created by influencers or streamers, such as engagement rates and audience reach.
ReadInstall CVR%
The percentage of website visitors who ultimately installed or purchased the game — calculated as installs divided by website visitors.
ReadIP Address
A unique string of numbers separated by periods (IPv4) or colons (IPv6) that identifies a device on a network.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.