View
An instance in which a user sees content such as a video ad, page, or media asset. A 'view' typically implies that the content was rendered and visible on the user’s screen, and in the case of video, often meets minimum playtime and audibility criteria:
- Dv360: 25% video watched
- Gateway: 25% video watched
- Google: 5 sec video plays
- Meta: 3 sec video plays
- Reddit: 3 sec video plays
- TikTok: 2 sec video plays
- YouTube: At least 10 sec of the video watched
See these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.