Total Installs
The total count of players who downloaded and opened the game for the first time within the selected date range, accumulating both paid (attributed) and organic installs.
More under “T”
Target
The specific demographic or behavioral characteristics that a marketing campaign aims to reach.
ReadTarget Audience
The group of consumers that a marketing campaign is designed to engage, based on their interests, demographics, and behavior.
ReadTargeting
The process of identifying and reaching specific segments of the audience that are most likely to respond to a marketing message.
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TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.