Reactivated Player
A player who has returned to the game after a period of inactivity lasting 30 days or more.
More under “R”
Referrer
The source (such as a website, ad, or platform) that directed a user to a particular page or store, typically captured via HTTP headers or URL parameters.
ReadReturn Rate % (30d Lookback)
The percentage of Matured Installs (users from 30+ days ago) who have successfully returned to play the game at least once in the last 30 days.
ReadROAS (Return on Ad Spend)
A metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.