Pixel Purchase
A purchase event triggered through the TRACKS platform by sending a postback. This allows accurate attribution of user purchases to the corresponding advertising campaign and helps the platform in the learning process.
More under “P”
Paid Installs
New game installations that are directly attributed to a specific advertising or marketing campaign, measured and verified through Tracks Attribution.
ReadPlatform
The system on which a game is played, such as PC, PlayStation, Xbox or Switch.
ReadPixel Lead
A user who was tracked and attributed through a pixel-based tracking method, usually by placing a tracking pixel on a webpage or in an ad to record actions such as clicks, views, or conversions.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.