Measured Installs (from Steamworks UTM Analytics)
The number of installs tracked through Steamworks' UTM parameters, used to measure the effectiveness of marketing campaigns.
More under “M”
Matured Installs 30d
The subset of total installs consisting of players who installed the game 30 days ago or longer, used as the baseline for calculating long-term churn and return rates.
ReadMarkov Chain
A statistical model used to predict future events based on the probabilities of previous events, often applied in attribution modeling.
ReadMarketing Mix Modelling
A statistical technique used to estimate the impact of various marketing activities on sales and other business outcomes.
ReadMAU (Monthly Active Users)
The total count of unique players who opened the game at least once within the last 30 days.
ReadMedia Metrics
Metrics that assess the performance of media placements, including impressions, clicks, and engagement rates.
ReadModeled Installs
Estimates of the number of installs based on predictive models, which may use historical data and other variables.
ReadSee these metrics in action
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