Event Timestamp
The specific time at which an event or action, such as a user interaction or conversion, occurs.
More under “E”
eCPI
Effective Cost Per Install; the average cost per install including direct and organic installs. It helps assess campaign efficiency across all sources, even those without precise attribution.
ReadEngaged Visits
A visit of at least 10 seconds, or one that includes two or more page views, or triggers at least one event like button click or scroll down. It replaces bounce rate to provide a more accurate measure of meaningful user interactions on a website.
ReadEstimated CPI
The estimated cost per install of a game, calculated based on various data sources and predictive models.
ReadSee these metrics in action
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