Cohort Matrix
A table tracking user retention by identifying specific groups (cohorts) based on their install date and monitoring their return rate over subsequent days (Day 0 to Day 12).
More under “C”
Campaign
A coordinated series of marketing activities aimed at achieving specific goals, such as promoting a new game or feature.
ReadCampaign Date
The day an ad is shown to a user. If a table is sorted by Campaign Date, the install is attributed to the last day the user was exposed to the ad.
ReadCampaign Objective
The specific measurable outcome a campaign is aiming to achieve, such as generating installs, purchases, leads, or website visits. Objectives define what success looks like and are used to measure performance.
ReadCampaign Startegy
The overarching approach used to guide an ad campaign toward its objective. Most strategies fall into three categories: Awareness (maximizing visibility), Consideration (encouraging users to engage or learn more), and Conversion (driving users to take specific actions like installing or purchasing).
ReadChannel
The medium through which marketing messages are delivered, such as gaming websites or social media platforms.
ReadChurn 30d
The segment of Matured Installs who have not returned to play the game within the last 30 days.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.