Awareness Metrics
Metrics that measure the effectiveness of marketing efforts in generating awareness and interest in a product or brand.
More under “A”
Ad Fatigue
A decline in user engagement and effectiveness of an advertisement due to repeated exposure. When users see the same ad too often, they tend to ignore it or react negatively, leading to lower click-through and conversion rates.
ReadAd Format
The structure or layout of an advertisement, such as static ads or video ads.
ReadAd Group (Ad Set)
A collection of ads within a campaign that share the same targeting criteria and budget.
ReadAd Type
The specific category or style of an ad, such as display, video, or native ads.
ReadAttribution Metrics
Metrics used to determine how different marketing touchpoints contribute to conversions or other key actions.
ReadSee these metrics in action
TRACKS brings attribution, ROAS, and player analytics together in one platform — built for games.