Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
Marketing Attribution for PC & Console Games: How It Works and What to Track
The Ultimate Guide to Marketing Attribution for Gaming Studios Marketing attribution is essential for game studios, publishers and agencies looking to…
Egemen Arslan8 min readWhy Brand Health Is The Silent Growth Engine For PC And Console Games
Importance of Brand Health in the Gaming Industry In today’s highly competitive video game industry, understanding and managing brand perception is more…
Egemen Arslan4 min readThe Hidden Cost Of Poor Attribution: How Gaming Studios Can Stop Wasting Ad Spend
In the highly competitive world of gaming, where marketing budgets are substantial and player acquisition costs are on the rise, making the most out of every…
Egemen Arslan5 min readCrafting an Effective Media Strategy for Games: The Journey from Awareness to Conversion
In the fast-pacing gaming industry, understanding and catering to different stages of the gamer’s journey is crucial for success. Combining data-driven…
Matthias Mirlach3 min readWhy the Gaming Industry Needs Data-Driven Marketing to Thrive in Tough Times
With continued reports of layoffs and consolidation, the gaming industry has faced significant challenges in recent months. As costs continue to erode revenue,…
Matthias Mirlach3 min readWant to stay in the loop?
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