Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
Steam Next Fest: The Data Behind What Actually Drives Wishlists
Every six months, Steam hands PC game developers something rare: a guaranteed traffic spike. Steam Next Fest brings millions of players to the platform…
Christian Szymanski6 min readWhy High Wishlists Don’t Equal Sales: Understanding eCPWL in PC and Console Marketing
In the competitive landscape of PC and console gaming, the “Wishlist” has long been the industry’s favorite north-star metric. However, a high wishlist count…
Matthias Mirlach2 min readThe Evolution of F2P PC Games Measurement: Why the Install is Just the Introduction
In the high-stakes world of PC and console free-to-play, the marketing team’s job doesn’t end when a player hits “Download.” While traditional UA focuses…
Matthias Mirlach2 min readThe Streamer Campaign Worked. But Which Streamers Actually Moved the Needle?
Views are easy to count. Installs are not. Most video game marketers running creator campaigns know how many people watched but they have no idea how many…
Egemen Arslan3 min readWhy Are Video Game Publishers Leaving Up To 40% ROI on the Table ?
Most video game marketing teams are flying blind. They’re pulling data from five different dashboards, trying to reconcile numbers that don’t match, and making…
Egemen Arslan5 min readFrom Buzz to Business Impact: Share of Voice Intelligence in TRACKS
In today’s PC and console market, success is not only defined by installs and revenue. Visibility matters. Attention matters. Competitive positioning matters.…
Matthias Mirlach2 min readFrom €13 to €2 CPI: Understanding Attribution Velocity in PC/Console Marketing
Imagine launching a new PC or console game and seeing a Cost Per Install (CPI) of €13–€14 on day one of your initial marketing push across platforms like…
Egemen Arslan2 min readStart Tracking Wishlists and Sales in Days — not Weeks
The disconnect between marketing investment and storefront results has been a primary frustration for PC and console publishers for years. While mobile…
Matthias Mirlach2 min readEarly Signals, Better Launches: Wishlist Attribution Explained
For PC and console publishers, the pre-launch phase is no longer a soft warm-up. It is a measurable, high-impact stage that determines how efficiently a title…
Egemen Arslan2 min readWant to stay in the loop?
Get in touch to learn how TRACKS can transform your game marketing.