Insights
Expert perspectives on game marketing, analytics, and attribution from the Second Stage team.
How to Track Installs and ROAS
Attribution tracking in game marketing has long been one of the industry’s most complex and debated challenges. With so many touch points across media…
Matthias Mirlach3 min readIncrementality Explained: See the Real Value of Your Game Campaigns
When it comes to evaluating the success of a video game marketing campaign, most reports still rely on surface-level numbers: installs, impressions, CPIs. But…
Egemen Arslan2 min readGame Marketing Analytics: The KPIs That Actually Drive Better Campaign Decisions
In today’s increasingly competitive game market, visibility alone isn’t enough. As discovery becomes more fragmented and acquisition costs continue to rise,…
Christian Szymanski3 min readHow to Estimate Steam Wishlists Before Launch and Plan Your Campaign Around Them
In the competitive world of PC and console gaming, wishlists have evolved from a passive metric to a strategic north star for launch planning. Especially on…
Matthias Mirlach2 min readThe Key to Strong Game Launches: Tracking Attribution and Brand Health
In the early phases of a pre-launch marketing campaign, tracking performance can feel like navigating without a compass. With no sales data to act as a “point…
Christian Szymanski3 min readThe Hidden Power of Awareness in Video Game Marketing
In the fast-paced and highly competitive gaming industry, awareness is everything. Before players even consider downloading or purchasing a game, they need to…
Egemen Arslan4 min readThe Hidden Science Behind Cross-Platform Attribution in Game Marketing
As the gaming industry expands across mobile, console, and PC, tracking player engagement and campaign effectiveness across platforms has become more complex.…
Egemen Arslan5 min readThe Ultimate Game-Changer: Why Advanced Attribution Matters
In the world of modern game marketing, understanding the full impact of your campaigns is essential for optimising ad spend and maximising player acquisition.…
Egemen Arslan4 min readSteam Wishlists for Game Studios: Why They Matter and How to Grow Them
The Importance of Wishlists and How Second Stage Can Help Game Studios Maximise Their Potential In today’s competitive gaming market, building awareness and…
Egemen Arslan4 min readWant to stay in the loop?
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