We’re thrilled to announce our collaboration with V Publishing / Tlön Industries for Kentum. With the demo now live across Steam, Xbox, and PlayStation, we’re helping the team leverage TRACKS to turn marketing efforts into actionable insights.
Kentum is a 2D “craftervania” survival-adventure set in the year 10,000. After a multi-millennial slumber, Kent awakens in a broken world and must explore, automate, and rebuild civilization alongside his quirky robot companion. The demo is currently available for free on Steam, Xbox, and PlayStation stores.
As players trial the experience, the team is focused on converting interest into momentum ahead of the full launch.
How TRACKS Helps
With TRACKS now integrated for Kentum’s demo phase, the analytics stack delivers:
- Demo downloads by storefront & channel — seeing where players pick up the demo (Steam, Xbox, PlayStation) and which marketing channels drive those installs
- Wishlists by store & source — understanding which campaigns influence wishlist additions
- Creative & campaign attribution — comparing messaging, creatives, and channels to see what moves the needle
- Brand health & share of voice metrics — gauging how Kentum is perceived in the space versus competitors
This level of attribution helps the marketing team pivot quickly if something underperforms, and double down where they see traction.
Why It Matters
The demo window is pivotal. It’s where first impressions are made, marketing spend is tested, and future growth is shaped. By using TRACKS now, Kentum gains a foundation that extends beyond demo data, toward sustained growth at launch and beyond.
We’re proud to support Kentum on this journey, helping the team not just reach players, but understand how and why they respond, so every campaign decision is guided by insight, not guesswork.
Here’s to seeing Kentum’s demo thrive and to the launch ahead.